Marketing Measurement Specialist

Summary

Join Haus, a marketing science platform, as the second MMM Specialist. You will play a crucial role in supporting the emerging Marketing Mix Modeling (MMM) product and ensuring early customer success. Responsibilities include managing the end-to-end customer journey, from data onboarding to model interpretation and action planning. You will work with scientists and product teams, acting as a key customer voice to drive product development. This role offers a chance to apply your MMM expertise in a fast-paced startup environment with significant growth opportunities. While remote-friendly, hybrid options are available in NYC, San Francisco, and Seattle. The position involves leading multiple customer engagements, building processes and workflows, managing complex data onboarding, supporting model iterations, explaining technical concepts to clients, and fostering a feedback loop between incrementality testing and MMM. You will contribute to building scaled cMMM support and participate in roadmap management decisions.

Requirements

• Experience with MMM: 3+ years direct experience with Marketing Mix Modeling. You're eager to apply your expertise in MMM to Haus' unique causal and scalable approach to MMM
• Experience with incrementality testing or other marketing experimentation. You understand and appreciate the importance of using incrementality experiments to validate and enhance MMM findings. You also have a general understanding of the marketing measurement landscape
• Customer centricity: 3+ years experience in a customer-facing role. Scrappy and resourceful, and willing to fill any gaps necessary to keep our customers happy. Direct experience at an ad agency is a major plus. We value your firsthand ability to navigate messy media data and translate complex models into the actionable campaign decisions our clients face daily
• Comfortable with ambiguity: you have a track record in navigating the uncertainties that come with product development in ambiguous, early-stage environments by juggling multiple projects and proactively turning uncertainty into an opportunity to solve problems and build from the ground up
• Experience capturing and communicating product feedback from customers to internal technical teams, as well as participating in prioritization and roadmap management decisions
• Growth mindset: You're excited about the longer-term opportunity to grow beyond MMM and contribute to a broader measurement platform

Responsibilities

• Initially lead multiple customer engagements end-to-end, from data onboarding to model interpretation, supporting clients to use our app, preparation of client-facing materials and action planning (i.e. translating cMMM results to planning improvements)
• Build the processes, playbooks, and workflows that will eventually enable Haus' Measurement Strategy Team to take over as MMM customers' primary point of contact and serve our customers with a truly integrated suite of growth intelligence products
• Manage complex data onboarding from intake to validation, working closely with customers and internal teams to ensure all datasets—no matter how messy—are thoroughly vetted and formatted for seamless ingestion into the Haus model, proactively troubleshooting and resolving anomalies as they arise
• Support model iterations: Assist in gathering customer requirements and feedback to support the MMM model design and iteration process, liaising with the Haus data science team
• Explain technical concepts like multicollinearity, uncertainty, and causality to customers to help drive value through understanding MMM features and limitations
• Fuel the flywheel of insights between our incrementality testing solution and Haus' MMM; a flywheel of better, more insightful tests, fueling a more valuable MMM
• Feedback Loop: Gather and relay customer feedback to our product, science, and engineering teams to contribute to the development of scalable product features
• Contribute to building scaled cMMM support by informing and implementing a long-term strategy to support customers as a part of our scalable software roadmap

Benefits

• $175,000 - $200,000 a year
• Salary ranges are determined by role and level, and within the range individual pay is determined by additional factors including job-related skills, experience, and relevant education or training
• Please note that the compensation details listed in this job posting reflect the base salary only, and do not include equity or benefits
• Haus is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law