Marketing Operations Analyst

Summary

Join Employment Hero as our Marketing Operations Analyst and collaborate with the Operations team to optimize marketing campaigns and ensure seamless data flow through our Marketo platform into our CRM systems. You will build, manage, and optimize marketing campaigns and funnels in Marketo to drive lead generation and nurturing; audit campaign trigger setups; perform data cleansing and enrichment; proactively resolve incomplete data records; and manage and segment purchased lists and data sets. This role requires 2-4 years of hands-on experience in Marketo campaign operations, proficiency in organizing and segmenting large data sets, exceptional attention to detail, and experience with CRM systems (Marketo and Salesforce). You will work remotely with flexibility to manage your time and impact. Employment Hero offers access to cutting-edge tools, ambitious colleagues, ESOPs, and a wide range of benefits including generous parental leave, subsidized egg freezing, a WFH office expense budget, and outstanding learning & development opportunities.

Requirements

• 2-4 years of hands-on experience in Marketo campaign operations, including building and managing marketing funnels
• Proficiency in organizing and segmenting large, complex data sets into actionable lead lists
• Exceptional attention to detail and a commitment to data accuracy
• Experience with CRM systems, particularly Marketo and Salesforce (Salesforce experience a plus)
• A proactive, hardworking mindset with a drive to support team success
• Ability to identify key decision-making contacts and understand relevant marketing data
• Creative problem-solving skills, with a solution-oriented approach to challenges

Responsibilities

• Build, manage, and optimize marketing campaigns and funnels in Marketo to drive lead generation and nurturing
• Auditing campaign trigger setups to ensure accurate lead routing and MQL status
• Performing data cleansing and enrichment to maintain accurate, up-to-date lead records in Marketo and Salesforce
• Proactively resolving incomplete data records to ensure comprehensive and actionable lead information
• Managing and segmenting purchased lists and data sets to support targeted global marketing initiatives

Benefits

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• A very generous parental leave policy
• Subsidised egg freezing
• A WFH office expense budget
• Outstanding learning & development opportunities