Marketing Operations Analyst

Summary

Join Enavate, a Microsoft Gold Partner revolutionizing the SMB industry, as a Marketing Operations Analyst in their expanding European market. Based remotely in Ukraine, you will be responsible for analyzing marketing data, managing marketing tools (HubSpot, Salesforce, Power BI), and optimizing marketing campaigns. Your key responsibilities include data analysis and reporting, marketing performance measurement, tools and technology management, and process improvement. You will work closely with sales and marketing stakeholders to improve campaign strategies and ensure marketing efforts align with business goals. This role requires 3+ years of experience in marketing operations or analytics, strong analytical skills, and proficiency with marketing platforms. Enavate offers a supportive and rewarding work environment with competitive benefits, including health insurance, flexible work arrangements, professional development opportunities, and unlimited paid time off.

Requirements

• 3+ years of experience in a marketing operations, analytics, or related role
• Strong analytical skills with the ability to work with large datasets and translate data into insights
• Hands-on experience with marketing platforms such as HubSpot , Salesforce , and Power BI (or similar tools)
• Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics
• Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention
• Proficiency with Excel or Google Sheets; familiarity with SQL is a plus

Responsibilities

• Analyze large and complex marketing datasets to identify trends, performance gaps, and growth opportunities
• Build and maintain reports and dashboards in Power BI (or similar tools) to measure marketing performance and ROI
• Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization
• Track and measure multi-channel marketing campaigns (email, digital, events, paid media) across the funnel
• Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes
• Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools
• Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Ensure accurate data flow, integrations, and synchronization between platforms
• Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes
• Support lead scoring, segmentation, and lifecycle management efforts
• Identify opportunities for operational efficiency in campaign execution, data flows, and reporting
• Assist in building scalable processes and documentation to support the marketing team’s growth
• Assist in marketing list management and email nurture optimization based on data trends

Preferred Qualifications

• Experience in a B2B or SaaS marketing environment
• Familiarity with campaign attribution models and marketing analytics best practices
• Experience using Google Analytics, Looker, or other BI/analytics platforms
• Ability to work cross-functionally with Marketing, Sales, and Finance teams

Benefits

• We offer competitive health insurance, wellness programs, and mental health resources to support your well-being, both physically and mentally
• We believe in work-life balance, which is why we offer flexible working hours and, where applicable, remote work options to help you manage both your professional responsibilities and personal needs
• Your growth matters to us! We provide access to a range of training programs, workshops, and reimbursement for certifications and courses, helping you continuously expand your skills and advance your career
• Take the time you need to recharge with unlimited paid time off (PTO), which covers vacation, sick leave, holidays, and personal days. We support you in maintaining a healthy work-life balance, so you can perform at your best
• We appreciate and celebrate the hard work and achievements of our team. Our employee recognition programs are designed to acknowledge your contributions and ensure you feel valued at every step of your journey with us