Marketing Operations Associate

Summary

Join Brightwheel's Marketing Operations team as an Associate and contribute to the growth of this leading early education technology company. This role is crucial for developing and implementing scalable, efficient, and data-driven marketing strategies. You will manage marketing technologies, standardize processes, and support data-driven decision-making. The position requires strong collaboration, problem-solving skills, and experience with marketing automation tools. Brightwheel offers a competitive compensation package, including base salary, equity, and comprehensive benefits.

Requirements

• 2-3 years of marketing operations experience
• 2 years of project management experience
• Strong collaborative and cross-functional interpersonal skills
• Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines

Responsibilities

• Manage technical aspects of key marketing systems used to generate, distribute, and report on strategic marketing initiatives
• Become a power user of HubSpot, Chili Piper, and other marketing automation tools
• Support Demand Generation efforts with the logistics of building out and deploying tactics such as, but not limited to: emails, webinars, in-app messages, lead nurturing and scoring programs
• Work with the marketing operations team to help maintain all department technologies and data sources, ensuring upgrades/updates are recommended, planned for, and deployed in a timely and organized fashion
• Owns and manages responses to adhoc marketing operations requests via our project management tool, Asana
• Develop comprehensive documentation to support best practices and adoption compliance

Preferred Qualifications

• Experience in Hubspot and Salesforce preferred (or equivalent marketing automation platforms and CRMs)
• B2B marketing in a SaaS or high-tech organization preferred
• Competent in marketing areas including strategy, tech stacks, lead scoring, and lead nurturing

Benefits

• Premium medical, dental, and vision benefits
• Generous paid parental leave
• A flexible paid time off policy
• A monthly wellness and productivity stipend
• A Learning & Development stipend