Marketing Operations Associate

Summary

Join PENN Entertainment’s digital marketing team and contribute to the development and execution of high-quality, data-driven marketing campaigns. As a Marketing Operations Associate, you will collaborate with the commercial marketing team to maximize customer experience and player retention. You will ensure promotional programs are compliant and flawlessly executed, working cross-functionally with various teams. This role requires a unique work schedule (Saturday-Wednesday), offering a chance to work on cutting-edge platforms and contribute to a company that values career growth. The position involves managing the end-to-end execution of marketing campaigns, testing new promotional mechanics, and collaborating with various departments. PENN Entertainment offers a competitive compensation package and comprehensive benefits.

Requirements

• Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience
• 1-2 years of experience in a digital marketing and/or online gaming operations role
• Capability to work cross-functionally, including virtual teams
• Strong verbal and written communication skills
• Strong attention to detail
• Ability to organize and prioritize tasks constantly
• Self-starter
• Passionate and knowledgeable about North American online gaming
• Competent in Microsoft Office and/or Google Suite
• Ability to work in a fast-paced environment

Responsibilities

• Work as part of the marketing operations team to prepare, execute, and credit promotions and campaigns for all online gaming brands
• Assist with reports on campaign performance and distribute them to relevant internal stakeholders and/or external partners as appropriate
• Test new promotional mechanics in the promotion engine and report on the end-to-end user journey
• Coordinate asset creation and dissemination across design and marketing execution teams as it pertains to marketing campaigns
• Ability to learn and effectively utilize Marketing Technology tools, including JIRA, Branch and Back Office tools
• Communicate with other departments around logistics and execution of marketing programs, including customer support, legal/compliance, and product
• Work with product and operations teams to facilitate in-app placement and surfacing of promotions
• Contribute to the regulatory promotion approval process through development of terms & conditions documentation for all campaigns, and ensure all copy is aligned with state-level regulatory requirements
• Perform competitive research on marketing programs, product capabilities, and industry landscape
• Other duties as required

Benefits

• Competitive compensation package
• Comprehensive Benefits package
• Fun, relaxed work environment
• Education and conference reimbursements