Marketing Operations Manager

Summary

Join Ashby's rapidly expanding Revenue Operations team as their first Marketing Operations Manager! Reporting to the Head of Revenue Operations, you'll partner with the VP of Marketing and their team. Leverage your systems expertise and passion for process efficiency to optimize Ashby's sophisticated marketing tech stack. Collaborate with Content, Demand Generation, and Events Marketing teams to ensure effective campaign management, systems integration, and robust data management. You'll be responsible for overseeing marketing technology, data management and analysis, campaign operations, process optimization, and cross-functional collaboration. This is an individual contributor role for someone who enjoys creative problem-solving and operational execution within a fast-growing SaaS company.

Requirements

• Deep understanding of modern marketing tools and data
• Experience at a SaaS company that has scaled past $100M in ARR
• Proven ability to manage multiple projects simultaneously with strong organizational and time-management skills

Responsibilities

• Oversee and optimize Ashby’s marketing technology stack workflows, data, and integrations
• Lead evaluations of new technologies, including maintaining a strong pulse on the evolving martech landscape
• Own the quality and governance of marketing data, ensuring accuracy and consistency across systems and with Sales and Customer Success
• Maintain our source data attribution model and DreamData W-shaped attribution model
• In partnership with the Demand Generation team, maintain our CRM’s Account, Contact, and Intent Signals
• Ensure integration with Sales and Marketing automation, and regularly run a QA process for accuracy
• Enrich the CRM to support ABM efforts
• Create insightful reports, interpret trends, and provide actionable recommendations
• Collaborate with Content, Demand Generation, and Events teams to execute and measure marketing campaigns, and ensure data/contact lists are correctly uploaded to Hubspot
• Build data fluency that you are able to confidently identify and troubleshoot anomalies, addressing root causes to ensure reliable metrics
• Work closely with the marketing team to identify opportunities for, and implementation of, scalable processes to enhance marketing efficiency and effectiveness
• Drive continuous improvement in workflows to support future growth
• Act as a key link between Marketing programs and Sales execution within the Revenue Operations team
• Foster alignment, effective communication, and shared success across teams

Preferred Qualifications

Familiarity with HTML, SQL, and other web technologies

Benefits

• Competitive compensation, including equity
• 10-year exercise window for stock options
• Unlimited PTO with four weeks is recommended per year
• Twelve weeks of fully paid family leave in the US
• Generous equipment, software, and office furniture budget
• $100/month education budget with more expensive items (like conferences) covered with manager approval