Marketing Operations Manager

Summary

Join BambooHR as a Marketing Operations Manager and empower our Marketing team to excel across multiple channels. You will be a trusted operational partner, maximizing marketing efficiency and effectiveness by managing marketing technology tools and optimizing processes. This Utah-based hybrid role requires strong relationships with marketing teams, managing our marketing automation platform (Marketo), and executing various marketing operations projects. You will need 2-5 years of experience in Marketing Operations, specifically with marketing automation platforms like Marketo, and project management tools. The ideal candidate possesses a data mindset, strong analytical skills, and the ability to problem-solve ambiguous issues. BambooHR offers a fantastic company culture, excellent benefits, and opportunities for growth.

Requirements

• Have 2-5 years of experience in Marketing Operations specifically (preferably in a SaaS company)
• Have gained significant experience with marketing automation platforms (particularly Marketo), and are comfortable with lead processing flows, enrichment flows, lifecycle flows, etc
• Be familiar with project management tools such as Wrike or Asana
• Be confident working in Google Sheets and have a data mindset
• Have experience building strong relationships with internal customers and teams - setting proper expectations and providing strong visibility to your work
• Have impeccable project management skills - effectively planning, prioritizing, and working cross-functionally to deliver results on time
• Be known for your analytical mindset and ability to problem-solve ambiguous issues

Responsibilities

• Develop strong relationships of trust with assigned marketing teams and leaders, acting as their thought partner and operational subject matter expert
• Maintain and manage our marketing automation platform (Marketo), including various system integrations into our CRM (Salesforce)
• Plan, prioritize, and execute various marketing operations projects and initiatives for your marketing stakeholders (data cleaning, lead scoring, etc.)
• Create and manage marketing processes that are efficient, effective, and have high ROI
• Design industry-leading operational structures needed to drive marketing qualified lead volume holistically across all channels (lead scoring, attribution, etc.)
• Troubleshoot lead flow volume, respond to marketing business operational needs, and proactively monitor systems
• Enable marketing teams with a tech landscape that will maximize impact, potentially recommending or implementing new tools on the martech roadmap
• Proactively identify areas of need / operational gaps within our marketing team and design projects that will solve them

Preferred Qualifications

• Have experience with Account-Based Marketing tools
• Be Marketo certified!
• Have experience with lead routing tools or lead scoring
• Have previous customer marketing experience with expansion sales and operations experience supporting an expansion model
• Have experience with Salesforce reporting and the SFDC campaign object
• Have contagious enthusiasm about marketing operations and truly love what you do!
• While you’re confident in your ability to support specific marketing groups independently, you also consider yourself a team player
• Conflict doesn’t scare you and you’re able to continually push forward and deliver results amidst stakeholders with various opinions and points of view
• Beyond Marketo, you’re also familiar with some of our other core marketing technologies (LeanData, Salesforce, Ringlead, Drift, Zoominfo, Goldcast, etc.)

Benefits

• 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation
• Medical with HSA and FSA options, dental, and vision
• 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance
• We pay for a one year subscription to Financial Peace University and you walk away with financial savvy and a bonus
• Get paid to give your time to the community
• We can help cover some educational expenses
• Amazing Office Amenities . We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters!
• Flexible Work Models . In-office, work-from-home, or hybrid, depending on position and location