Marketing Operations Manager

Summary

Join Veza as their Marketing Operations Manager and own the optimization of marketing efforts, ensuring alignment across marketing, sales, and revenue operations. You will manage marketing systems, track performance, and drive process improvements to fuel pipeline growth. This highly collaborative role involves working with cross-functional teams to deliver actionable insights and support scalable marketing campaigns. The ideal candidate has 5+ years of experience in marketing operations within a B2B SaaS or security company, proficiency with marketing automation and CRM systems, and strong data analysis skills. Veza offers a competitive benefits package including equity, in addition to base pay.

Requirements

• 5+ years in marketing operations or a similar role, ideally within a B2B SaaS or security company
• Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI)
• Skilled in analyzing and interpreting data to make informed decisions
• Proven ability to design and implement scalable marketing workflows and processes
• A team player who thrives in cross-functional environments and effectively aligns diverse stakeholders
• Highly organized with a focus on accuracy and process optimization

Responsibilities

• Own and manage marketing automation platforms (e.g., HubSpot, Marketo) and ensure seamless integration with CRM systems (Salesforce)
• Maintain and enhance marketing databases, ensuring data hygiene and segmentation accuracy
• Collaborate with Sales and Revenue Operations to optimize MQL routing, lead scoring, and follow-up processes
• Develop and maintain dashboards to measure marketing performance, pipeline impact, and campaign ROI
• Analyze marketing data to identify trends, insights, and opportunities for optimization
• Report regularly on the effectiveness of campaigns and provide recommendations for improvement
• Design, document, and implement scalable processes to improve marketing efficiency
• Work closely with demand generation, content, and digital marketing teams to streamline workflows and campaign execution
• Support campaign planning with audience segmentation, performance insights, and attribution modeling
• Partner with Sales, Product Marketing, and Revenue Operations to ensure alignment on go-to-market strategies
• Collaborate with finance and leadership to forecast and report marketing contributions to revenue
• Act as the key operational liaison between marketing and other departments to drive results

Preferred Qualifications

• Experience in cybersecurity or identity industries
• Familiarity with lead scoring models and ABM (Account-Based Marketing) strategies
• Advanced certifications in Salesforce or marketing automation platforms
• Experience mentoring or managing junior team members

Benefits

• Equity
• Competitive benefits package