Marketing Operations Manager

Summary

Join Blink Health, a rapidly growing healthcare technology company, as a Marketing Ops Manager and contribute to driving awareness of the BlinkRx brand. In this remote role, you will execute B2B marketing campaigns, manage marketing channel operations, support marketing tooling decisions, create marketing and sales assets, and coordinate conferences and events. You will collaborate with pharmaceutical partners on co-branding campaigns and optimize marketing processes for efficiency. The ideal candidate possesses 3-5 years of experience in marketing operations, preferably in B2B healthcare or technology, and strong project management skills. Blink Health offers a unique opportunity to make a significant impact on patients' healthcare access and affordability.

Requirements

• 3-5 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred
• Experience managing and optimizing marketing tools and platforms (e.g., CRM, email automation, analytics tools)
• Direct and applicable experience designing, executing, and measuring marketing campaigns
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Excellent problem-solving skills, with a strong focus on process improvement and operational efficiency
• Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing
• A bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Execute successful co-branding campaigns with pharmaceutical partners to support our Growth team, elevate the BlinkRx brand, and support partner objectives
• Plan and manage Blink Health’s presence at industry conferences and events, ensuring alignment with marketing goals and company strategy
• Oversee marketing operations processes, tools, and systems to streamline workflow and improve efficiency
• Execute campaigns across channels and audiences to deliver meaningful and informative content to target audiences where they prefer to connect
• Collaborate with pharmaceutical partners to execute co-branded marketing campaigns, ensuring alignment with both BlinkRx and partner brand guidelines
• Plan and execute Blink Health’s participation in industry events and conferences, from booth design to promotional materials and logistics
• Manage the development and execution of marketing events, including virtual events, webinars, and in-person engagements
• Optimize marketing processes and operations, including project management, tools, and systems to ensure smooth execution of campaigns
• Support cross-functional teams to execute marketing strategies by providing operational support, ensuring deadlines are met and resources are allocated effectively
• Monitor performance of campaigns and events, providing insights and recommendations for continuous improvement