Marketing Operations Manager

Summary

Join WordPress VIP, the world's leading enterprise content management platform, as a Marketing Operations Wrangler. You will support the execution and optimization of marketing campaigns and initiatives, collaborating with cross-functional teams. Leverage your expertise in marketing technologies, data analysis, and process optimization to drive efficiency and effectiveness. Responsibilities include managing marketing automation platforms, executing campaigns, analyzing data, optimizing processes, developing reports, and collaborating with teams. The role requires 1-5 years of experience in marketing operations or related fields, proficiency in marketing automation and CRM platforms, strong analytical and communication skills, and attention to detail. Automattic offers a competitive base salary, a fully remote work environment, and an open vacation policy. Additional benefits are available on their Benefits Page.

Requirements

• 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles
• Proficiency in marketing automation platforms such as HubSpot
• Proficiency in CRM platforms such as Salesforce, Outreach, Zoominfo, and/or Outreach.io
• Strong analytical skills with experience in data analysis and reporting
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment
• Detail-oriented, with strong organizational and project management skills

Responsibilities

• Manage and optimize marketing automation platforms, CRM systems, and other marketing technologies to support campaign execution, lead management, and reporting
• Collaborate with marketing stakeholders to execute and deploy automation related to email marketing campaigns, lead nurturing workflows, and other marketing initiatives
• Analyze marketing performance data to assess campaign effectiveness, identify trends, and recommend optimization strategies
• Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability
• Develop and maintain marketing performance dashboards and reports to provide insights into key metrics and KPIs
• Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of marketing initiatives with broader business objectives
• Provide training and support to marketing teams on marketing technologies, best practices, and processes

Preferred Qualifications

• Experience with Salesforce or other CRM systems is a plus
• Knowledge of HTML/CSS and basic coding skills is a plus

Benefits

• Straightforward, competitive base salary
• Fully-remote company
• Open vacation policy