Marketing Operations Manager

Summary

Join Smartcat, a dynamic Series C company, as their Marketing Operations & AI Strategy Leader. You will play a key role in shaping and executing AI-driven marketing initiatives, optimizing marketing efforts, building scalable systems, and implementing innovative strategies. This role requires a strong understanding of marketing automation, data analysis, and CRM management, along with experience with HubSpot and AI-driven platforms. You will work closely with cross-functional teams, manage marketing budgets, and ensure data privacy compliance. Smartcat offers a fully remote work environment and the opportunity to be part of a rapidly growing company innovating within a large industry.

Requirements

• 5-7 years proven experience in marketing operations, with a strong focus on leveraging AI to drive efficiency and innovation
• Hands-on experience with HubSpot (required) and familiarity with marketing tools like ZoomInfo, Clay, or similar AI-driven platforms (preferred)
• Strong understanding of marketing automation, data analysis, and CRM management
• Ability to think strategically while executing operationally, balancing high-level vision with tactical implementation
• Enthusiastic about building and optimizing marketing operations using innovative AI strategies
• Excellent communication and leadership skills, with the ability to influence and collaborate across teams

Responsibilities

• Lead the implementation of AI-powered strategies to improve campaign targeting, customer engagement, lead generation, and overall marketing efficiency
• Manage and optimize our marketing technology stack, including HubSpot, ZoomInfo, Clay, and other marketing tools to ensure smooth integration and data flow across platforms
• Define, track, and analyze key marketing KPIs, campaign performance, and funnel metrics to drive data-driven decision-making
• Develop lead routing, scoring models, and lifecycle tracking to improve conversion rates and sales alignment
• Design and implement automated workflows for email marketing, nurturing, and customer lifecycle management
• Establish multi-touch attribution models to measure marketing’s impact on pipeline and revenue
• Partner with Sales, RevOps, and Product teams to ensure seamless lead handoff, CRM integration, and reporting
• Manage marketing budgets, spend efficiency, and ROI tracking to optimize investment decisions
• Ensure adherence to GDPR, CCPA, and other data privacy regulations while maintaining clean, reliable data
• Standardize and improve workflows, reporting, and marketing execution to scale operations effectively
• Identify and implement creative, data-driven solutions to enhance marketing effectiveness and deliver high-impact results
• Stay ahead of trends in marketing technology and AI, recommending and applying new tools and processes that bring value to the organization

Benefits

Fully remote team