Marketing Operations Manager

Summary

Join StackAdapt's Growth Marketing team as a Marketing Operations Manager! This role supports marketing and sales teams by managing marketing automation tools, optimizing email marketing, analyzing marketing data, and implementing new technologies. You will collaborate with cross-functional teams to improve processes and create reports. The ideal candidate has 3+ years of experience in marketing operations, expertise in marketing automation platforms, and strong analytical and communication skills. StackAdapt is a remote-first company, offering a competitive salary, benefits, and a supportive culture. We encourage applications from diverse backgrounds. This position is open to candidates located anywhere in North America.

Requirements

• 3+ years of experience in marketing operations, with expertise in marketing automation platforms (HubSpot, Marketo, Salesforce, or similar)
• Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software
• Experience managing data syncs across integrated tools (e.g. MAP & CRM)
• Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations
• Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology

Responsibilities

• Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot, Marketo, Salesforce), becoming a subject matter expert on how data flows through our marketing technology
• Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize
• Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements
• Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth
• Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates
• Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows
• Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations

Preferred Qualifications

• Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus
• Familiarity with event and webinar marketing and the operational processes needed to support them

Benefits

• Highly competitive salary + commission structure
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!