Marketing Operations Manager

Summary

Join DuploCloud as their Marketing Operations Manager and lead the Marketing Operations team. Develop and implement processes, technology, and data strategies to enhance marketing efficiency and effectiveness. You will leverage your expertise in marketing technology, data analysis, and process optimization to improve campaign performance and team proficiency. This role requires 8+ years of experience in marketing operations, including managing headcount and working with leadership. The successful candidate will have a deep understanding of full-funnel strategies and experience with various marketing platforms. Compensation is competitive and includes a comprehensive benefits package.

Requirements

• Have 8+ years of experience in marketing operations, including managing headcount and working with leadership
• Bring deep expertise in full-of-funnel strategies that fuel conversion and measurable pipeline growth
• Have successfully defined and deployed privacy and consent management procedures to comply with regulations like GDPR and CCPA
• Understand how sales, finance, marketing, and sales development interlock from a planning perspective
• Prove your ability to translate data into insights that drive business outcomes
• Demonstrate global project management experience, partnering with cross-functional and executive stakeholders
• Know how to document business processes and policies effectively
• Be proficient in and familiar with Salesforce (administration, reporting & dashboarding)
• Be proficient in and familiar with HubSpot (administration, reporting & dashboarding)
• Be proficient in and familiar with Warmly
• Be proficient in and familiar with Apollo
• Be proficient in and familiar with 6Sense
• Be proficient in and familiar with Outreach
• Be proficient in and familiar with Mutiny
• Be proficient in and familiar with Clay
• Be proficient in and familiar with Domo
• Be proficient in and familiar with Google Analytics

Responsibilities

• Lead the development and optimization of a marketing technology stack, integrating platforms like Salesforce, HubSpot, Apollo, 6Sense, Outreach, Google Analytics, and Domo
• Audit and enhance marketing data strategies, including managing lead lists, data enrichment, and maintaining data integrity across multiple channels
• Collaborate with marketing teams to create and maintain dashboards and reports that provide actionable insights to improve performance
• Optimize campaign response-to-MQL processes, partnering with cross-functional teams to refine lead management, routing, scoring, and nurturing
• Build and manage a lead scoring methodology that prioritizes prospects effectively and aligns with business goals
• Define and implement email marketing strategies using platforms like HubSpot or Outreach, ensuring effective execution and alignment with objectives
• Lead A/B testing efforts to identify best practices and continuously improve marketing tactics and strategies
• Manage marketing operations budgets and technology renewals, ensuring alignment with strategic priorities
• Monitor and report on marketing performance metrics, offering insights and recommendations for optimization
• Align marketing targets with sales objectives, fostering collaboration between teams
• Develop and deliver training programs to ensure marketing teams are proficient in using tools and processes
• Effectively manage organizational change, aligning teams around new initiatives and operational improvements

Benefits

• Remote flexible work options
• Employee assistance program (EAP)
• Medical, dental & vision benefits supplement
• Life & supplement life and Critical illness insurance
• Health Savings Account (HSA), Flexible Savings Account (FSA)