Analytics Operations Manager

Summary

Join Jordan Digital Marketing, a remote-first digital marketing agency, as an Analytics Operations Manager. You will work with clients and the internal team to optimize marketing efficiency and effectiveness, manage marketing technology tools, and enhance processes. This part-time role has full-time potential for the right candidate. You will conduct marketing ops audits, manage and optimize CRM and marketing automation tools, automate processes, and track and manage leads for client advertising campaigns. You will also collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment. Additionally, you will design, create, and maintain dashboards and reports in client tools, maintain data integrity, build reports to provide a clear view of marketing metrics, and assist in developing forecast models and attribution methods.

Requirements

• Google Tag Manager and Google Analytics
• Dev background (basic Javascript & HTML)
• Experience with offline conversion and conversion API setup for ad platforms
• Experience with Stape and Taggrs
• 3+ years of hands-on experience in B2B marketing operations
• Experience with marketing automation platforms, data orchestration tools, visualization tools, and database tools
• Experience with tools including Hubspot, Salesforce, Marketo, Google Tag Manager, GA4
• Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution
• Positive, energetic, and solution-oriented team player with a can-do attitude
• Strong problem-solver, self-starter, and creative thinker
• Excellent written and verbal communication skills

Responsibilities

• Operations Optimization
• Marketing ops audits for our clients to help identify areas of opportunity
• Manage and optimize CRM, marketing automation, and buyer intent tools
• Automate processes, including cross-application integrations and workflow enhances
• Campaign Tracking & Lead Management
• Conversion tracking setup and support for client advertising campaigns, including advanced tactics like CAPI, enhanced conversions, and offline conversions
• Ensure accurate and efficient lead flow processing,g including routing, deduplication, and data hygiene, to maintain a high-quality database
• Support campaign operations , including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies
• Cross-Functional Collaboration
• Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting
• Reporting
• Own the design, creation, and maintenance of dashboards and reports in client tools such as Hubspot, Salesforce, Google Looker Studi,o and Sheets
• Maintain data integrity across platforms to ensure reliable analytics and reporting
• Build reports that provide a clear view of marketing metrics and trends, enabling fast and impactful decision-making
• Assist in developing forecast models, attribution methods, and measurement frameworks

Preferred Qualifications

• Experience with Segment
• Experience with MMPs and app measurement
• Familiarity with ABM strategies and tools
• Experience with predictive analytics and advanced attribution modeling
• Experience working with clients