Marketing Operations Manager

Summary

Join LogicGate as the Marketing Operations Manager and play a crucial role in streamlining marketing processes and enhancing campaign effectiveness. Collaborate with cross-functional teams to optimize operations, leverage marketing technologies, and drive data-informed decision-making. Manage and optimize the marketing tech stack, including Salesforce, Pardot, and other tools. Develop and refine marketing processes, generate performance reports, and provide data-driven insights to inform strategic decisions. Demonstrate executive presence and contribute strategically in high-level meetings. LogicGate offers a flexible work environment and a comprehensive total rewards package.

Requirements

• 5+ years of experience
• Proven experience in marketing operations, preferably within a B2B tech or startup environment
• Proficiency in Salesforce, Pardot, Salesloft, RingLead, Chili Piper, and Google Analytics suite of tools (Google Ads, Tag Manager, Data Studio)
• Strong analytical and problem-solving skills, with a track record of using technology for data-driven decision-making
• Demonstrated ability to take initiative, audit processes, and drive real-time solutions
• Experience with process and change management, including strong documentation skills for related teams
• Excellent communication and project management abilities, with executive presence and the ability to contribute strategically in high-level meetings
• Self-starter with the ability to thrive in a fast-paced, dynamic environment
• Proven ability to adapt to changing priorities and manage multiple tasks simultaneously
• Experience with customer segmentation and lead nurturing best practices

Responsibilities

• Oversee and optimize our marketing technology stack
• Ensure Pardot, 6Sense, RingLead, and Chili Piper are effectively utilized and aligned with marketing team needs
• Act as a marketing technical project manager by understanding/gathering requirements, collaborating with RevOps to assess technical feasibility and business implications, and, when needed, building the solution or working in tandem with RevOps to ensure successful implementation
• Develop and refine marketing processes to enhance workflow efficiency, including lead scoring, nurturing, and attribution modeling for relevant teams within marketing and sales
• Identify gaps in marketing processes and systems, and drive real-time solutions to address these issues
• Generate regular performance reports and conduct in-depth analyses to identify trends, opportunities, and areas for growth, focusing on data from Google Analytics and Salesforce
• Use your technical expertise to guide the team through actionable insights on campaign performance, lead generation, and customer segmentation, informing strategic decisions
• Demonstrate executive presence by effectively communicating insights and recommendations in important meetings
• Be prepared to speak up and contribute strategically at high-level discussions

Benefits

• Competitive salary
• Variable compensation (bonus)
• Equity
• Health and wellness benefits
• Generous PTO
• 12 Annual Company Holidays
• Summer and Winter Fridays
• Health Days
• Access to LinkedIn Learning
• Regular People Leader training
• Internal Mentorship Program
• Annual learning & development program
• Paid parental leave
• 401k matching
• Health, vision, and dental insurance
• Accident and life insurance