Marketing Operations Manager

Summary

Join MagicSchool, a leading generative AI platform for teachers, as their Marketing Operations Manager. You will play a critical role in bridging the gap between marketing strategy and execution, ensuring efficient and effective marketing programs. Responsibilities include managing marketing automation platforms, overseeing campaign implementation and QA, improving processes, managing data, building reports, collaborating with cross-functional teams, and innovating the marketing tech stack. The ideal candidate possesses a deep understanding of marketing technology, strong analytical and communication skills, and 3-5 years of relevant experience in a B2B SaaS or EdTech environment. This position offers the flexibility of working from home, unlimited time off, employer-paid health insurance, generous stock options, 401k matching, and a monthly wellness stipend.

Requirements

• Deep understanding of marketing technology and data flows with experience designing workflows and automations from scratch
• Ability to derive actionable insights from complex datasets and
• Strong written and verbal communication skills to collaborate effectively with cross-functional teams
• Skilled at managing multiple tasks and deadlines with precision
• 3-5 years of experience in marketing operations preferably in a B2B SaaS Startup or EdTech environment, with a proven track record of managing marketing systems and taking ownership of building scalable systems to achieve business goals
• Proficiency in marketing automation platforms (e.g. Marketing Cloud Account Engagement, Marketo, HubSpot) and Salesforce including basic HTML or CSS skills
• Knowledge of data privacy regulations (e.g. CCPA, GDPR) and experience with ensuring the marketing database is compliant with data privacy laws
• Strong analytical and problem-solving skills with experience in reporting tools (e.g. Looker, Tableau). Familiarity with SQL or other database query languages is a plus

Responsibilities

• Manage and optimize MagicSchool’s marketing automation platform (e.g. Marketing Cloud Account Engagement, Marketo) and ensure seamless integrations with other Go-to-Market systems
• Oversee the technical implementation and quality assurance (QA) of marketing campaigns, including email programs, landing pages, lead flows, and overall campaign tracking for reporting
• Support event operations for webinars and conferences, including pre- and post- event lead management and follow-up
• Develop and refine workflows, processes, and automation to support marketing campaigns and lifecycle programs through enablement and documentation
• Be a champion of compliance and database hygiene, ensuring our programs reach the right people at the right time and we have a healthy database to effectively scale
• Build reports or dashboards, and provide insights to inform campaign performance and decision-making
• Partner with the Go-To-Market teams (Marketing, Sales, Customer Success) to ensure alignment on goals, data, and reporting needs
• Identify gaps in the marketing tech stack and recommend tools to enhance team capabilities and scalability

Preferred Qualifications

• Experience with Product Led Motions and a PLG tech stack (e.g. Pendo, Amplitude, Clay)
• Account-Based Marketing
• Leverage and champion AI adoption and change management across teams

Benefits

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live
• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums
• Every employee is offered generous stock options, vested over 4 years
• Plus a 401k match & monthly wellness stipend