Marketing Operations Manager

Summary

Join Modern Health as a Marketing Tech & Ops expert to optimize our marketing and customer lifecycle infrastructure, impacting over 2 million members. You will own our Marketo and Iterable instances, collaborating with various teams to translate campaign data into impactful strategies. This role involves building and launching marketing programs, maintaining and optimizing platforms, analyzing campaign effectiveness, optimizing lead flow, reporting on impact, and collaborating for success. The ideal candidate possesses strong Marketo and Salesforce expertise, a passion for operational excellence, and data analysis skills. Modern Health offers a fully remote work environment with a comprehensive benefits package.

Requirements

• 3-5 years in enterprise/SaaS marketing, with 2-3 years hands-on Marketo experience
• Salesforce expert comfortable with complex integrations and full-funnel analytics
• Passionate about operational excellence and building scalable frameworks
• Skilled at translating campaign data into actionable insights across acquisition and retention
• Thrive in fast-paced environments while managing multiple stakeholders and projects

Responsibilities

• Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
• Maintain and optimize our Marketo and Iterable instances, ensuring optimal performance across acquisition and retention campaigns
• Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
• Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
• Deliver regular KPI reports and translate marketing data into insights for decision-makers
• Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
• Choose the most effective approach to problem-solving to achieve favorable outcomes
• Uphold database quality standards and implement best practices across our MarTech stack

Preferred Qualifications

• Experience optimizing inherited marketing automation platforms
• Proficiency with Looker/Tableau, Demandbase, PathFactory, Outreach, data enrichment tools
• Customer lifecycle marketing expertise
• B2B SaaS startup experience

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement