Marketing Operations Manager

Summary

Join OfferFit's growing Marketing team as a Manager, Marketing Operations! You will play a pivotal role in optimizing marketing technology, processes, and strategies. Collaborate with Demand Generation and RevOps teams to streamline operations and enhance marketing performance. Responsibilities include implementing marketing automation systems, optimizing lead scoring and data management, maintaining data integrity, developing marketing analytics processes, and managing system workflow optimizations. This role requires a data-driven approach, strong organizational skills, and collaboration abilities. OfferFit offers a competitive salary, generous PTO and parental leave, a fully remote work environment, and various team-building activities.

Requirements

• Be fluent in English, both written and verbal
• Be able to travel up to 10-15% for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events

Responsibilities

• Implement and oversee marketing automation systems: Implement and optimize OfferFit’s marketing automation platform, ensuring it’s configured to deliver personalized campaigns, automate lead scoring, and drive engagement through the entire funnel
• Optimize lead scoring and data management: Develop and maintain lead scoring models to prioritize high-quality leads and optimize lead routing. Work with the sales and data teams to ensure data quality, proper segmentation, and lead enrichment processes
• Maintain data integrity and compliance: Ensure marketing data is accurate and compliant with privacy regulations such as GDPR and CCPA. Manage data hygiene processes to maintain the health of the marketing database
• Develop processes for marketing analytics and reporting: Collaborate with the marketing team and RevOps to establish reporting frameworks, track key metrics, and enable data-driven decision-making across marketing functions
• Manage marketing systems and workflow optimizations: Continuously assess and improve workflows within marketing systems to streamline operations and improve efficiency, allowing the team to scale effectively

Preferred Qualifications

• Thrive on making data-driven decisions, and be passionate about being the glue that connects systems and processes
• Be structured and organized: be able to structure a plan, align stakeholders, and see it through to execution
• Work well with internal stakeholders, understanding their needs and building solutions that match
• Proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes

Benefits

• Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
• 100% remote work environment with flexible hours
• Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
• Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
• Ability to learn and develop from an experienced leadership team (ex-Amazon, McKinsey, BCG, and IBM, among others) who are focused on building a talented, diverse, and inclusive team
• Dedication to building a strong culture (e.g., team resource groups, weekly recognitions, major life event celebrations, mental health/sustainability days off, etc.)
• [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program
• Base salary range for this position in the United States is $133,000 - $153,000 per year, plus eligibility for additional bonus ranging $19,000 - $22,000
• Eligibility for an additional end of year performance bonus, commissions (when applicable) and/or equity options may be provided as part of the compensation package