Marketing Operations Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as their Marketing Operations Manager. This strategic leadership role involves overseeing all marketing processes, from lead management and campaign execution to marketing technology and analytics. You will own the marketing technology stack, focusing on Salesforce CRM and HubSpot, and leverage data to drive marketing strategy. The ideal candidate has 8+ years of experience in marketing operations, is analytical and detail-oriented, and can manage projects independently. You will collaborate across departments to align marketing operations with business goals and optimize processes. This role offers the opportunity to scale marketing operations, evaluate new technologies, and guide data-driven decision-making.

Requirements

• 8+ years of experience
• Strong experience working with CRMs (e.g., Salesforce, HubSpot), BI/reporting tools (e.g., Looker, Tableau, Excel), and implementing marketing tools (Attribution, ABM, Lead Routing)
• Ability to scale lead and campaign operations
• Comfortable building and growing ABM program for Enterprise teams
• Data-Driven and ability to present key findings to key stakeholders
• Exceptional attention to detail, organizational skills, and process-oriented mindset to help scale
• End to end project management

Responsibilities

• Act as a strategic partner to Marketing leadership and Revenue Operations, aligning initiatives with business and revenue goals
• Own and optimize all marketing operations processes, including lead management, and multi-channel campaign execution to ensure funnel efficiency
• Oversee the marketing tech stack, serving as system owner for platforms like Salesforce and HubSpot
• Ensure tools are properly configured, integrated, and evaluated to support campaigns and lead management
• Maintain data integrity across systems through hygiene practices (audits, deduplication, segmentation) and ensure compliance with privacy regulations
• Define, track, and report on key metrics (e.g., conversion rates, MQLs, Account penetration, campaign ROI)
• Build dashboards and deliver insights to guide marketing strategy
• Partner with Sales, Marketing, Operations, IT, and Finance to align processes, improve lead handoffs, and enhance funnel performance
• Initiate and lead projects to scale and improve marketing operations, including analytics infrastructure, revenue attribution automation, and campaign workflow optimization
• Ensure timely execution and stakeholder alignment

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave