Remote Marketing Operations Manager

Summary

The Linux Foundation is seeking a Marketing Operations Manager to support the Communications team, focusing on managing the HubSpot platform and executing marketing campaign activities for various open source project communities. The candidate should be a HubSpot expert with strong analytical skills, project management abilities, and experience in lead generation and customer lifecycle marketing.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred
• 5 to 7 years of HubSpot specific marketing automation management
• HubSpot Certifications are a must: HubSpot Marketing Software, Inbound Marketing, Email Marketing, Content Marketing, Digital Marketing, HubSpot Reporting, Inbound
• Google Analytics experience is a plus
• Proficient in designing, building, managing, and optimizing HubSpot Marketing
• In-depth understanding of the martech landscape / SaaS /  lead generation
• Top-notch analytical skills, mental curiosity, and translating data to action to drive results
• A deep knowledge of email tools, marketing automation strategies, a passion for lead attribution, scoring strategies and execution, and proven success in customer lifecycle marketing strategy and execution
• Excellent project management skills
• Collaborative team player
• Should know how to use data as fuel to drive results
• Fundamental knowledge of HTML/CSS to build email templates and landing pages

Responsibilities

• Serve as internal HubSpot point of contact for the Linux Foundation, acting as platform administrator, providing day-to-day production support for HubSpot and other integrated platforms
• Work cross-functionally with Linux Foundation and associated projects to onboard and train project marketers to organization’s HubSpot portal, helping with onboarding of new team members requesting HubSpot access, and providing ongoing support
• Plan, support and execute email campaigns at various intervals with project marketers from unique project communities
• Execute on marketing and HubSpot requests via Asana Demand Generation ticketing system, including but not limited to: list imports, list segment creation, email staging, email template creation, HubSpot access requests, etc
• Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform
• Oversee list segments across the various projects utilizing HubSpot based on behavior metrics and demographics (content downloads, site page visits, industry, job role, event attendance)
• Develop  and actively optimize lead nurturing workflows for these segments to convert leads into customers
• Implement, track, and measure lead scoring and respective lead stages specific to project pipelines
• Manage operational workflows to achieve desired business outcomes such as lead routing and data hygiene
• Work to minimize list decay and unsubscribes while increasing the productivity of email sends
• Develop and measure A/B tests, provide reporting cadences, and make recommendations around optimizing ongoing results
• Establish and maintain scalable processes that ensure best practices in campaign and lead management, ensuring standards are applied to marketing automation processes with a focus on quality output, GDPR compliance, CCPA compliance, and CAN-SPAM act
• Establish and manage campaign and event ROI analysis and reporting for leadership

Preferred Qualifications

Collaborative work environment with flexible hours and remote work opportunities

Benefits

Health insurance, retirement benefits, paid time off, life and disability insurance, bonuses and incentives, professional development opportunities, wellness programs, family and parental leave