Remote Marketing Operations Manager

Summary

Join IntelliShift as a Marketing Operations Manager and play a crucial role in ensuring the efficiency, effectiveness, and alignment of our marketing initiatives. You will be responsible for optimizing our marketing process, technology stack, and data management to drive successful campaigns and achieve business goals.

Requirements

• Proven experience (5+ years) in marketing operations, marketing automation, or related roles
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
• An eye for spotting issues and relentless in finding a way to solve problems
• A clear understanding of common demand generation programs and attention to the pre-sales funnel for ongoing reporting and optimization requirements
• Experience running paid ad programs
• Proficiency in data management and data governance practices
• Experience with marketing analytics and reporting tools (e.g., Google Analytics, SFDC)
• Excellent project management skills, with the ability to manage multiple tasks and priorities
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams
• Strategic thinking and problem-solving ability to optimize processes and drive continuous improvement
• Knowledge of digital marketing best practices and emerging trends
• Understanding of compliance and regulations related to data privacy (e.g., GDPR, CCPA)

Responsibilities

• Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement
• Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations
• Optimize and update the lead flow process for marketing and sales
• Ensure all forms are operational and optimized throughout Pardot, UnBounce pages, and WordPress pages
• Create and revise campaign tracking and attribution model in SFDC, in partnership with email and digital marketing
• Oversee and directly manage the marketing tech and systems including but not limited to Pardot, ZoomInfo, Sendoso, and Gravity forms
• Ensure proper integration and utilization of tools to optimize campaign performance and data insights
• Stay up-to-date with industry trends and advancements in marketing technology
• Develop and maintain data standards, ensuring data accuracy, consistency, and compliance with regulations (e.g., GDPR, CAN-SPAM, CCPA, CASL)
• Ensure data enrichment best practices to cleanse our database of contacts and accounts with data coming from multiple sources and teams
• Manage multiple and living distribution lists between prospect and customer databases
• Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact
• Enable sales and marketing to clearly understand Leads, Meetings, Pipeline, Closed-Won Revenue and the sources attributed to them
• Assist marketing leadership in delivering monthly reporting overviews for leadership and board of directors’ meetings. Help in telling the growth story for the company based on deep business analysis of how the strategy is translating to funnel results
• Implement systematic review of KPIs and goal attainment, explore where awareness and demand are originating, and analyze what programs are driving growth (and which should be discontinued)
• Collaborate with cross-functional teams to define, document, and improve workflows, ensuring seamless operations
• Facilitate communication and knowledge-sharing between departments to foster a culture of collaboration
• Collaborate closely with marketing team to plan, execute, and track multi-channel marketing campaigns, ensuring all elements are aligned with the overall marketing strategy and objectives

Preferred Qualifications

• Certifications in marketing automation platforms and/or data management
• Experience with A/B testing and optimization strategies
• Familiarity with HTML/CSS and basic coding concepts
• Pardot Certification is a plus

Benefits

• Company-subsidized medical insurance for all employees (and largely subsidized coverage for families)
• Dental, vision
• 401K with a 4% company contribution