Marketing Operations Manager

Summary

Join Twilio as the Marketing Operations Manager and contribute to shaping the future of communications. This cross-functional role involves architecting and managing data, systems, and processes to enhance B2B and PLG marketing efforts. You will play a key role in integrating technologies and improving marketing funnel performance. The position requires a deep understanding of Marketo and other marketing technologies, along with strong problem-solving skills. Twilio offers a remote-first work environment and a comprehensive benefits package, including competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program. The role is based remotely in Alberta, British Columbia, or Ontario, Canada, with occasional travel.

Requirements

• 5+ years of Marketing Operations experience with a deep technical understanding of Marketo
• Understanding of typical B2B sales and marketing funnels, definitions, and processes
• Strong technical problem-solving skills to identify and address issues impacting integrations and data flows across the MarTech stacks
• Experience with Marketo to Salesforce custom integrations and API webhooks
• Experience across marketing tech stack including: Marketo, CRM (Salesforce preferred), CDP (Segment preferred), 6sense
• Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas

Responsibilities

• Own internal tools and processes that support growth marketing initiatives and ensure seamless integration across Marketo, Salesforce, Workato and any other supporting tools required to support these initiatives
• Ensure seamless data flow and integrations across our various systems, including Marketo, Salesforce, 6sense, and product platforms
• Ensure data is properly collected and shared across Marketo instances while maintaining best practices around Marketo architecture, data governance and privacy
• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture
• Oversee and optimize the marketing technology stack, including Marketo, Salesforce, Inflection.io, Customer.io, and other relevant tools
• Build strong working relationships with marketing and cross functional stakeholders

Preferred Qualifications

• Marketo Certified Expert
• Experience with automation tools such as Workato
• Understanding of B2B Product-led growth (PLG) marketing

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave
• Twilio’s equity plan
• Corporate bonus plan