Marketing Operations Manager

Summary

Join Twilio as a Marketing Operations Manager or Specialist and contribute to the creation and execution of global marketing campaigns. The role involves collaborating with stakeholders, building and optimizing campaigns across various platforms, and leveraging project management software. Responsibilities include developing campaign strategies, tracking progress, resolving issues, and providing performance insights. A bachelor's degree in a related field and relevant experience in campaign or marketing operations are required. Preferred qualifications include excellent communication skills and relevant certifications. The position is remote and based in the United Kingdom, with occasional travel required. Twilio offers competitive pay and benefits, including generous time off, parental and wellness leave, healthcare, and a retirement savings program.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in campaign operations, marketing operations, or project management
• Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation, workflow automations)
• Strong competency in marketing automation (Marketo preferred)
• Proven ability to manage multiple projects simultaneously in a fast paced environment
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2+ years of experience in campaign operations, marketing operations, or project management
• Experience building campaign assets and programs from inception to completion (e.g., emails, landing pages/forms, list imports, webinars)
• Strong competency in marketing automation (Marketo preferred)
• Ability to balance multiple priorities in a fast-paced environment

Responsibilities

• Collaborate with stakeholders to develop campaign strategies, timelines, and objectives
• Build, test and execute marketing campaigns across various platforms
• Prioritize, track and document campaign request updates via project management software (Jira)
• Optimize internal processes to improve efficiency and reduce bottlenecks
• Resolve roadblocks and issues as needed to meet campaign goals
• Identify and recommend improvements based on campaign performance insights
• Build, test, and execute marketing campaigns with precision across multiple platforms
• Leverage project management software to track and document campaign request updates
• Collaborate closely with marketing teams to ensure campaign alignment and consistency
• Assist internal teams with campaign-related questions and issues in real time
• Provide campaign analysis and recommendations for campaign optimization

Preferred Qualifications

• Excellent written and verbal communication skills
• Relevant certifications such as Marketo Certified Expert
• Proficiency with project management tools (e.g., Jira, Airtable, Asana)
• Excellent written and verbal communication skills
• Relevant certifications such as Marketo Certified Expert
• Familiarity with project management tools (e.g., Jira, Airtable, Asana)

Benefits

• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program