Marketing Operations Program Manager

Summary

Join Wrike as a Marketing Operations Program Manager and drive operational excellence within the marketing organization. You will optimize processes, manage cross-functional initiatives, and ensure seamless execution of marketing programs. Responsibilities include overseeing marketing workflows, leveraging Wrike for project management, analyzing marketing performance data, and collaborating with stakeholders. Your ability to connect marketing strategy with execution will be instrumental in scaling marketing efforts and driving business growth. You will manage Tier 1 marketing projects, evolve marketing processes, drive alignment through ownership of the marketing operating calendar, analyze marketing data, coordinate resources, and develop performance reports. Wrike offers a comprehensive benefits package including health coverage, life insurance, 401(k) plan, parental leave, flexible time off, and a home office stipend.

Requirements

• Proven experience managing complex marketing programs using Wrike or similar project management tools or methodologies
• Understanding of marketing workflows, campaign execution, and lead management processes
• Ability to analyze marketing performance metrics, generate insights, and optimize initiatives
• Comfortable working cross-functionally and driving alignment among multiple stakeholders, including the CMO
• Passion for identifying inefficiencies and implementing process improvements

Responsibilities

• Utilize Wrike to oversee and manage Tier 1/Priority marketing projects, ensuring alignment with goals, timelines, and budgets
• Own and evolve the Marketing Processes. Enable Wrike Marketing to deliver best-in-class workflows that are scalable, repeatable, and showcase-ready for customers. Act as the in-house expert in Wrike, leading its strategic application across marketing initiatives
• Drive alignment through ownership of the marketing operating calendar and key cadences (e.g. campaign reviews, OKR check-ins, and product marketing launches), ensuring consistency, accountability, and proactive communication across teams
• Analyze marketing data to identify trends, measure campaign effectiveness, and provide actionable insights
• Ensure the right teams have the necessary tools, assets, and information to execute campaigns successfully
• Develop dashboards and reports to track marketing performance and operational KPIs, ensuring visibility into key metrics

Preferred Qualifications

• Familiarity with CRM, automation platforms (e.g. Workato), and analytics tools is a plus
• Proven knowledge of Marketing business models
• Experience in setting up campaigns, implementing system changes, or improving processes for Marketing organizations
• Strong technical skills in reporting tools, dashboards, and data analysis (e.g., Salesforce, Tableau)
• A background in consulting, operations, or revenue strategy with hands-on exposure to marketing teams and initiatives; able to act as an internal consultant to challenge assumptions, identify improvement areas, and accelerate decision-making

Benefits

• Enjoy medical, dental, and employer-paid vision insurance
• Benefit from life insurance and employer-paid short- and long-term disability
• Build your future with our 401(k) plan featuring an employer match along with FSA/HSA benefits
• Cherish every moment with 18 weeks of leave for birth mothers and 4 weeks for non-birth parents
• Engage with our vibrant Wrike Employee Resource Communities (WERC) to connect, grow, and thrive
• Our flexible time off (FTO) policy empowers you to balance work, personal matters, and well-being on your own schedule
• Enjoy a $500 Working-from-Home stipend to create a comfortable and productive home office
• Enjoy 11 paid holidays and 2 volunteer days to rest, recharge, and give back