Marketing Operations Manager

Summary

Join Spring Health, a leading mental healthcare provider, as a Marketing Operations Manager. You will be responsible for optimizing marketing processes, systems, and technologies to drive efficiency and enhance overall marketing performance. This role involves planning and executing marketing campaigns across various channels, administering marketing technology platforms, managing integrations and data sync, building dashboards and reports, and collaborating with cross-functional teams. You will also develop and document standard operating procedures to support scalable marketing execution and campaign operations. Spring Health offers a competitive salary and benefits package, including health, dental, vision, retirement benefits, paid time off, parental leave, professional development opportunities, and more.

Requirements

• 5+ years of experience in marketing operations or revenue operations, with hands-on experience in campaign execution, tech stack management, and reporting
• Strong experience administering and optimizing HubSpot and 6sense
• Working knowledge of Salesforce, including building reports, dashboards, and understanding campaign/member relationships within the platform
• Excellent organizational skills and attention to detail, with a process-oriented approach
• Analytical mindset with experience interpreting data and turning insights into action
• Strong communication and interpersonal skills, with the ability to collaborate across teams and influence without authority
• A proactive, solutions-first mindset and a desire to grow as a generalist across the marketing operations function

Responsibilities

• Assist with the planning, setup, and execution of marketing campaigns across email, social media, digital advertising, and more—ensuring operational alignment and efficiency across channels
• Help administer and optimize marketing technology platforms, including HubSpot, RingLead, and 6sense, ensuring accurate data flow, lead scoring, audience segmentation, and campaign tracking
• Manage integrations and data sync between marketing systems and Salesforce, supporting accurate lead routing, campaign attribution, and funnel reporting
• Build and maintain dashboards and reports in Salesforce to help stakeholders understand marketing performance, pipeline contribution, and campaign impact
• Partner with the team to own the digital asset management systems and processes that allow cross-functional teams to self-serve and easily access brand and campaign materials
• Collaborate across marketing, sales, and operations teams to streamline processes and ensure consistent execution across all initiatives
• Develop and document standard operating procedures (SOPs) that support scalable marketing execution and campaign operations
• Jump in and support various marketing initiatives as needed, bringing a problem-solving mindset and adaptability to a dynamic, fast-paced environment
• You identify gaps or inefficiencies in marketing workflows and proactively implement solutions to improve accuracy, speed, or scalability
• You maintain clean, actionable data across marketing and sales systems and ensure reporting is reliable and insightful
• You support cross-functional collaboration by creating clear documentation, playbooks, and dashboards that make performance data easily digestible
• You bring curiosity and a willingness to learn, continuously evolving alongside our tech stack and team goals

Preferred Qualifications

Familiarity with project management and digital asset management tools—experience with Asana and Frontify is a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts
• HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes