Marketing Operations Specialist

Summary

Join Aledade as a Marketing Specialist (Growth Operations) and contribute to scaling marketing efforts with efficiency and precision. You will collaborate with cross-functional teams to streamline marketing processes, optimize the tech stack (HubSpot and Salesforce), and ensure accurate data flow and reporting. This role involves onboarding new tools, supporting campaign execution, and driving innovations to enhance customer engagement across channels. The ideal candidate enjoys solving complex problems, thrives in a collaborative environment, and is passionate about leveraging technology for seamless, inclusive customer experiences. This position offers remote work flexibility within the US.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field
• Required experience managing HubSpot marketing automation platform (2+ years)
• 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics

Responsibilities

• Maintain governance of overall HubSpot processes across marketing
• Collaborates with Marketing and Operations teams to optimize system infrastructure
• Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
• Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
• Ensure accurate attribution, reporting, and lead tracking
• Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
• Review and monitor marketing lists for targeted accounts
• Support campaign setup and data sync between HubSpot & Salesforce
• Assist with event campaign setup in Salesforce
• Maintain campaign/asset QR code creation, tracking, and analytics
• Clean and maintain form data for accurate reporting QR code
• Support Qualtrics (payer opt in/out) survey updates and integration
• Work closely with the Tech Stack Lead to support integration points for marketing tools
• Provide troubleshooting and team support on existing tech tools
• Identify opportunities for workflow optimizations and automations
• Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating
• Document best practices, processes and reporting for newly implemented tools
• Support adoption and training for marketing users

Preferred Qualifications

• Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines
• Proficiency in other platforms (e.g., Monday.com and email marketing tools)
• Experience in implementing and onboarding new tools and technologies
• Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
• Analytical mindset with experience tracking, reporting, and optimizing campaigns
• Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions
• Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options