Marketing Operations Specialist

Summary

Join SmarterDx as a Marketing Operations Specialist to execute and optimize marketing campaigns, ensuring efficient lead processing and accurate data management. Collaborate with Marketing and Sales teams to improve lead follow-up, conversion rates, and campaign performance. Generate reports, extract insights, and present recommendations for improvement. Manage marketing automation operations and contribute to campaign planning across various channels. This fully remote US-based role requires CRM experience, data analysis skills, and proficiency in Microsoft Excel. SmarterDx builds clinical AI to empower hospitals, offering a fast-paced, high-impact environment.

Requirements

• CRM Experience – Proficient in using CRM systems (e.g., Salesforce, HubSpot) for lead management and reporting
• Data Analysis – Skilled in analyzing data, identifying trends, and generating actionable reports
• Microsoft Excel – Advanced knowledge of Excel functions, including data manipulation, VLOOKUP
• Attention to Detail – Meticulous in ensuring data accuracy and integrity across systems and reports
• Process Optimization – Capable of developing and implementing efficient workflows for lead processing and assignment
• Reporting Tools – Experience with tools like Google Analytics and Excel to extract insights from lead and campaign data and create visual dashboards and reports
• Communication – Strong interpersonal and communication skills for effective collaboration with sales and marketing teams
• Project Management – Highly organized with the ability to manage timelines, stakeholders, and deliverables across campaigns

Responsibilities

• Develop and implement lead routing rules to ensure timely and accurate assignment to the appropriate sales representatives
• Monitor lead queues to ensure efficient lead processing and prompt distribution
• Maintain CRM data integrity by auditing and updating lead records regularly
• Track lead follow-up activities and identify areas for optimization in sales outreach
• Collaborate with the sales team to ensure alignment on lead engagement strategies
• Monitor and report on lead conversion rates; identify bottlenecks and recommend improvements
• Assign and refine lead scoring models for all marketing campaigns
• Generate regular reports on lead volume, conversion metrics, and sales follow-up performance
• Analyze lead and campaign data to uncover trends and actionable insights
• Present findings and strategic recommendations to stakeholders to optimize demand-generation programs
• Support email marketing efforts by building segmentation lists, building email templates, building automated journeys, sending individual emails, and reporting on email metrics
• Support the marketing team in the execution of account-based marketing efforts across multiple channels and the creation and delivery of advertising assets

Preferred Qualifications

• Experience working with project management tools like Asana
• Familiarity with web-based graphic design tools like Figma for light editing and exporting

Benefits

• $110,000 - 140,000 salary + equity incentives
• Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan
• One Medical Membership – Free membership included if you enroll in a SmarterDx medical plan
• Paid Parental Leave – Up to 12 weeks of paid leave for birth or adoption
• Remote-First Team – Work from anywhere in the U.S. with a $400 home office reimbursement stipend
• Unlimited PTO & 10 Holidays – 4 of which include floating holidays so you can recognize the days that matter most to you
• Learning & Development Budget – $500 per year (prorated) for courses, books, and resources to expand your skills
• 401(k) with Traditional & Roth Options – Tax-advantaged retirement savings through Empower