Marketing Operations Specialist

Summary

Join Boulevard as a Marketing Operations Specialist and support our thriving Marketing department in scaling programs to achieve velocity goals. You will be responsible for supporting our marketing tech stack, managing marketing programs, leveraging AI for automation, monitoring KPIs, and creating documentation. This role requires strong analytical skills, proficiency with Salesforce and Marketo, and experience in marketing operations. The ideal candidate is data-driven, a high-quality communicator, collaborative, a self-starter, and tech-savvy. Boulevard offers competitive compensation, benefits including 401k match, health insurance, flexible vacation, remote work with stipend, family planning resources, equity, and a learning and development program.

Requirements

• 2+ years of experience in Marketing Operations or a similar role
• Strong analytical skills and ability to understand complex data sets
• Proficiency with Excel / Google Sheets and other data analysis tools to extract and share insights from our data
• Data-Driven: Consistently leverage data and insights to support marketing leadership in making strategic decisions
• High-Quality Communicator: Top-notch presenter. Excellent written and verbal communication skills
• Collaborative: Ability to work well with multiple stakeholders, achieve measurable results, and convey those results to leadership
• Self-Starter: The ability to manage and execute on multiple projects with minimal supervision or direction
• Go-Getter: you are eager, resourceful, and able to keep up in a high-paced startup environment
• Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of a high energy and passionate team

Responsibilities

• Support Boulevard’s marketing tech stack (Marketo, Salesforce, Chili Piper, Intercom, PartnerStack, Unbounce) with administration, day-to-day operations, optimizations, and automations
• Support our growing marketing programs with tasks including, but not limited to: building email and SMS nurture programs, importing and routing lead lists, website form testing and troubleshooting, data list pulls, data hygiene, and data enrichment
• Leverage AI to create landing pages, clean up lead lists, and streamline repetitive tasks
• Maintain and monitor performance-based KPIs and dashboards in Salesforce that measure the health of our lead funnel
• Support ad hoc reporting and troubleshooting requests from marketing and sales leadership
• Create and maintain documentation of processes to scale our Marketing Operations function, including gathering inputs and coordinating reviews of documents from key stakeholders
• Proactively identify opportunities and make recommendations to optimize performance of our marketing tech stack and processes

Preferred Qualifications

• Previous experience at a fast-growing SaaS company a plus
• Proficiency with Salesforce, Marketo, and familiarity with AI, automation rules and triggers is a plus
• Proficiency with leveraging AI to automate and streamline tasks
• BA/BS degree preferred

Benefits

• Your starting total cash compensation for this role is between $65,450 - $93,500 , depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement
• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance
• Take a break whenever you need with our flexible vacation day policy
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve