Marketing Operations Specialist

Summary

Join our team as a Contract Marketing Operations Specialist and support our marketing team with automation, analytics, and process optimization. This role involves establishing processes, identifying areas for improvement, and focusing on impactful areas across auditing, strategy, and implementation. You will manage and optimize our Hubspot account, work with marketing to improve lead capture and lifecycle tracking, build and manage Hubspot assets, and develop dashboards to track marketing performance. The ideal candidate has 3-7 years of experience in B2B SaaS marketing operations and strong Hubspot expertise. This is a high-impact, flexible, remote role offering a competitive contract rate and potential for extension.

Requirements

• 3-7 years in Marketing Operations for a B2B SaaS company
• Ability to work 15-25 hours per week, including meetings as needed
• Strong experience with Sales Hub, Marketing Hub, and Operations Hubs in Hubspot
• Deep understanding of lead management, campaign attribution, and marketing analytics
• Ability to work independently, solve problems, and deliver fast, high-impact optimizations

Responsibilities

• Manage and optimize our Hubspot account and connected software integrations
• Work with Marketing to establish and improve lead capture, routing, scoring, and lifecycle tracking to streamline handoff to Sales
• Ensure data hygiene, compliance, and governance across Hubspot, and data sources connected to Hubspot
• Build and manage Hubspot assets and corresponding processes (workflows, campaigns, lists, events, forms, etc.) in support of Marketing efforts, Sales outbounding efforts, and Sales handoff
• Set up tracking, campaign tagging, and reporting dashboards in support of product-led and sales-led funnels
• Troubleshoot and resolve issues with lead flow, campaign tracking, reporting, and automation
• Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, tracking, and reporting
• Develop dashboards in Hubspot, Metabase, Plausible, and/or Google Analytics to track marketing performance
• Provide reporting and analysis on signups, subscriptions, revenue, MQLs, SALs, SQLs, pipeline influence, CAC, ROAS, LTV, and attribution to help inform and optimize Marketing and Sales efforts
• Audit current Marketing Operations setup, identifying gaps and areas for improvement based on impact
• Evaluate and implement new tools and integrations as needed
• Define and document Marketing Operations processes

Preferred Qualifications

• Experience with BI tools (Metabase, Segment, BigQuery) and Google Analytics
• Experience with SQL, Python, or scripting languages

Benefits

• High-impact role – Help define Marketing Operations at a fast-growing SaaS company
• Flexible, remote work in North America – Work from anywhere in North America with autonomy
• Competitive contract rate – $80/hr
• Potential for extension – Opportunity to transition into a longer-term role