Marketing Operations Specialist

Summary

Join Macmillan Learning as a Marketing Operations Specialist and support the Marketing Operations team in planning, executing, optimizing, and maintaining marketing platforms and programs. This role centers on marketing automation and technology integrations, including email execution, lead management, and data quality. You will collaborate closely with the Marketing Solutions Manager to ensure smooth workflows and data integrity. Responsibilities include managing marketing automation platforms, implementing marketing technologies, monitoring email deliverability, and optimizing operational email programs. The ideal candidate possesses a Bachelor's degree, 3+ years of digital marketing experience, and 2+ years of Marketo experience. Macmillan Learning offers a competitive salary, comprehensive benefits, and a hybrid work schedule.

Requirements

• Bachelor's Degree (English, Communications, Marketing or Business preferred)
• 3+ years experience in digital marketing and/or email marketing
• 2 years experience with Marketo (or Marketo certification) and/or Salesforce CRM strongly preferred
• Takes initiative to support new projects/tasks and learn new skills
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams
• Strong knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint) and Google for Work (Slides, Sheets, Docs, Drive)
• Ability to multitask, prioritize, and work independently
• Keen attention to project deadlines and deliverables
• Ability to gather, interpret, and apply business requirements
• Keen interest in digital marketing and customer experience

Responsibilities

• Assist in the day-to-day management and maintenance of the marketing automation platform (Marketo), including troubleshooting and end user support
• Participate in the implementation and integration of marketing technologies, ensuring they align with business objectives and enhance marketing operations
• Act as a liaison between marketing and Technology/Salesforce teams to ensure successful delivery of product features and functionality
• Monitor email deliverability, sender reputation, and compliance with CAN-SPAM, GDPR, and CCPA regulations
• Manage, build, and optimize operational email programs including transactional emails, alerts, tasks, and system-triggered campaign ensuring accuracy, timeliness, and efficiency
• Define and implement audience segmentation, targeting rules, and automated workflows for operational programs
• Collaborate with stakeholders to align operational programs to requirements, best practices, and internal governance policies
• Assist in maintaining the marketing communications inventory to ensure accuracy, consistency, and alignment with marketing, standardized, and operational initiatives
• Conduct testing and QA for marketing automation programs built by the Marketing Solutions Manager to ensure accuracy and functionality
• Assist with list imports and data updates for marketing campaigns and standardized programs, ensuring accuracy and proper segmentation
• Support the execution of trigger-based campaigns to ensure timely, targeted communication that enhances audience engagement and campaign effectiveness
• Support lead management processes including lead capture, routing, and task creation ensure accurate and timely handoff to sales
• Maintain seamless data flow and integrations between Marketo, Salesforce CRM, and other marketing platforms
• Implement and maintain data hygiene processes, including deduplication and data standardization, to prevent Marketo-Salesforce sync errors and ensure accurate, reliable data

Preferred Qualifications

• Working knowledge of marketing and email automation tools (e.g. Marketo) preferred
• Basic HTML knowledge preferred
• Experience with CRM platforms (e.g., Salesforce) preferred
• Creativity, adaptability, and enthusiasm for emerging technologies in marketing operations
• Familiarity with Google Analytics, Amplitude, and Qualtrics

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance