Marketing Operations Specialist

Summary

Join Loopio's Marketing team as a Marketing Operations Specialist and contribute to executing world-class campaigns. You will leverage your expertise in marketing technology, process optimization, and insights generation. This role involves managing marketing systems, generating reports, ensuring operational efficiency, and collaborating with various teams. The position requires 2-3 years of experience with marketing automation platforms and a strong understanding of digital marketing metrics. Loopio offers a remote-first work environment with flexible hours, a supportive team, and opportunities for professional growth. We encourage applications from diverse backgrounds, even if you don't meet every requirement.

Requirements

• You have 2 to 3 years of experience with marketing automation platforms such as Pardot, HubSpot or Marketo and a solid understanding of email marketing fundamentals
• You’re familiar with digital marketing and lead lifecycle metrics and have experience reporting on them
• You have experience and knowledge of the sales cycle and the role marketing plays in it
• You have experience working within Salesforce
• You are driven and passionate about helping Marketing teams optimize their performance
• You’re extremely organized with the ability to multitask in a fast-paced environment and have experience leveraging project management platforms (Asana, Trello, Jira, etc.)

Responsibilities

• Act as the primary user and subject matter expert for all marketing systems (Marketing Automation, Webinar, CRM, etc.) including campaign building, testing, execution, optimization and reporting
• Work with the Senior Manager of Marketing Operations to evaluate and implement new technologies to the mar-tech stack
• Help execute reporting tasks, providing key insights to stakeholders around campaigns, tactics and overall lead lifecycle effectiveness
• Provide support in selecting and implementing advanced reporting tools
• Support implementation of lead scoring, segmentation and related functionality improvements
• Ensure campaigns are executed on time to a high standard and help provide insights on what is and isn’t working - QA campaigns and reports to ensure 100% accuracy
• Work with campaign managers to ensure processes are adhered to, and optimized and support effective working relationships with various stakeholders
• Troubleshoot any issues that arise and work with IT/Revenue Operations to ensure issues are resolved

Preferred Qualifications

You’re passionate about delivering excellent marketing campaigns and providing high-quality service to internal stakeholders

Benefits

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s
• You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
• You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
• You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
• Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
• You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment
• We have Employee Resource Groups, various fun virtual activities, and many more moments for us to have fun and learn together!
• You’ll be a part of an award-winning workplace and one of Canada’s fastest growing companies with ample opportunity to make a big impact here!
• Loopio is a remote-first workplace because we recognize the advantages of working flexibly