Remote Marketing Operations Specialist

Summary

The Marketing Operations Specialist role is a remote full-time position that requires expertise in utilizing Pardot for optimizing marketing processes and driving efficiency in campaigns. The successful candidate will conduct audits, configure Pardot, provide ongoing support, collaborate with cross-functional teams, manage demand generation campaigns, establish a system for tracking campaign performance, and more.

Requirements

• Proven experience in marketing operations, with a focus on Pardot and a demonstrated ability to conduct self-led audits and implementations
• Demonstrated expertise in demand generation and campaign management within the Pardot platform
• Strong analytical skills, with the ability to interpret data and derive actionable insights for continuous improvement
• Excellent project management skills, with the ability to manage multiple tasks simultaneously and meet deadlines
• Experience collaborating with cross-functional teams to achieve common goals, fostering effective communication and collaboration
• Exceptional written and verbal communication skills to convey complex concepts clearly

Responsibilities

• Conduct a thorough audit of our current Pardot capabilities
• Optimize and configure Pardot to ensure seamless alignment with marketing objectives
• Serve as the primary resource for ongoing Pardot support
• Collaborate with the marketing ops team to identify and implement demand generation strategies
• Work closely with cross-functional teams to understand campaign goals, copy, design, and tracking requirements
• Manage the end-to-end process of demand generation campaigns
• Collaborate with the Marketing Operations Manager to outline the strategy for various marketing initiatives
• Execute the marketing strategy, ensuring alignment with organizational goals and messaging
• Collaborate with the content team to transform strategic visions into compelling content assets
• Guide the content creation process, ensuring alignment with campaign goals and key messages defined in Pardot
• Establish a robust system for tracking and reporting on campaign performance
• Provide regular reports on key performance indicators and make recommendations for optimization based on Pardot analytics

Preferred Qualifications

• Certification in Pardot or other relevant marketing automation platforms
• Familiarity with CRM systems, preferably Salesforce