Marketing Operations Specialist

Summary

Join Torq, a dynamic security company, as their Marketing Operations Specialist. You will be responsible for managing and optimizing the marketing technology stack, lead management processes, and reporting. This role requires a Bachelor's degree and 3+ years of experience in a similar role. You will need expertise in Hubspot and Salesforce, along with a strong understanding of digital advertising. The ideal candidate will have experience in a high-growth startup and possess excellent organizational and project management skills. This is a remote position.

Requirements

• Have a Bachelor's Degree and a minimum of 3 years experience in a similar marketing/revenue operations role
• Possess excellent planning, organizational and project management skills
• Demonstrate experience designing and managing an innovative marketing technology stack
• Have expert proficiency in Hubspot and Salesforce and familiarity with other marketing tools (e.g. Outreach; ChiliPiper)
• Have a strong understanding of the operational requirements of digital advertising programs running across platforms such as LinkedIn, Google Adwords, Rollworks, and others
• Demonstrate experience in data management, visualization and reporting
• Have a proven track record of developing actionable reports/metrics to inform marketing strategies
• Possess a balance of strategic vision and tactical execution
• Be adept at managing multiple projects and deadlines

Responsibilities

• Evaluate, implement, and manage an industry-leading marketing technology stack to enhance demand generation and ABM effectiveness and data analytics
• Own all aspects of the marketing technology stack including data accuracy, QA, data enrichment, and campaign tracking with the goal of accelerating revenue
• Maintain and optimize our lead management processes, including lead scoring, intent data, nurturing, and lead routing hand-off to sales, to optimize conversion rates and maximize revenue generation
• Ensure leads are routing and converting per the established processes, delivering a highly efficient lead management engine for sales
• Monitor, report and analyze the marketing funnel performance including volume, velocity, conversion stage-to-stage, and average value looking for opportunities to optimize
• Partner with peers across marketing and sales on ways to optimize
• Ensure marketing activities comply with relevant regulations and mitigate potential risks
• Streamline marketing workflows and processes to increase efficiency and productivity in order to propel our growth
• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data

Preferred Qualifications

Have experience working for a high-growth stage startup

Benefits

#LI-Remote