Marketing Operations Specialist

Summary

Join Twilio as our next Marketing Operations Specialist! This role coordinates global marketing campaigns end-to-end, overseeing email communication, serving as the primary contact for internal and external teams, analyzing campaign performance, and leading program audits. You will play a critical role in driving campaign success and optimizing workflows. The position requires a Bachelor's degree, 2+ years of experience in campaign management, and familiarity with project management and marketing automation tools. Remote work is available in specified Canadian provinces. Twilio offers competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2+ years of experience in campaign management, marketing operations, or project management
• Experience building a variety of campaign asset types (e.g., email, landing page, form, segments)
• Familiarity with project management tools (e.g., Jira) and marketing automation platforms (e.g., Marketo, Salesforce)
• Proven ability to deliver campaign requests from inception to completion, balancing multiple priorities in a fast-paced environment
• Strong organizational and time-management skills, with a focus on meeting deadlines and managing cross-functional workflows

Responsibilities

• Coordinate the Campaign Operations team’s email calendar, ensuring alignment with communication governance standards, deadlines, and campaign prioritization
• Act as the primary point of contact for internal teams, resolving campaign-related questions and issues that arise during campaign execution
• Enable external partners to execute campaigns efficiently by answering questions, troubleshooting issues, and approving deliverables
• Ensure strict adherence to audience segmentation and targeting guidelines for all campaigns to improve precision and effectiveness
• Track and analyze campaign results, producing regular reports that summarize key performance metrics, insights, and actionable recommendations
• Lead Campaign Operations program audit work, identifying project scope and managing project timelines

Preferred Qualifications

• Excellent written and verbal communication skills
• Relevant certifications such as Marketo Certified Expert are advantageous
• Familiarity with customer segmentation, targeting, and personalization in campaigns

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program