Marketing Programs Lead

Summary

Join Paddle, a fast-growing digital product company, as their Marketing Programs Lead. In this role, you will act as the central coordinator across the entire marketing function, owning program execution, team coordination, strategic initiatives, and operational rigor. You will be responsible for ensuring the smooth running of cornerstone campaigns, maintaining a consistent planning cadence, and driving impactful cross-functional initiatives. You will also support the CMO in budget management and undertake special strategic projects. This position requires a structured yet flexible individual with strong operational and strategic skills, capable of driving momentum across complex teams. The ideal candidate thrives in high-velocity, high-ambiguity environments and executes with precision and clarity. This is a fantastic opportunity to make a significant contribution to a rapidly expanding company.

Requirements

• 5+ years in marketing programs, operations, or strategic enablement roles in high-growth B2B environments
• Strong experience managing cross-functional initiatives and marketing program execution at pace
• Confident working with budget, tracking spend, liaising with Finance, and aligning investment to outcomes
• Excellent written communicator, meeting facilitator, internal operator, and able to influence without hierarchy
• Familiarity with tools like Asana, Notion, Airtable, Looker, Salesforce, and marketing automation platforms

Responsibilities

• Lead our planning rhythm with weekly meetings, quarterly OKRs, campaign check-ins, retrospectives, and annual planning cycles
• Coordinate complex cross-functional marketing programs ensuring timelines, interlocks, and outcomes stay on track across Revenue Marketing, Demand Gen, Growth, Product Marketing, Web, and Brand
• Own high-priority workstreams and initiatives on behalf of the CMO
• Build scalable workflows, resource libraries, templates, and onboarding guides that help the team move faster and more autonomously
• Work with Marketing Ops and RevOps to align campaign reporting, tracking, dashboards, and campaign attribution workflows
• Leverage AI tools to accelerate briefing, documentation, retrospectives, meeting summaries, and operational comms across the team
• Support the CMO with budget tracking, marketing investment planning, vendor management, and spend alignment across functions. Own the quarterly marketing budget update and central tracking process
• Act as a central coordinator across Marketing, Sales, Product, and Operations driving clarity, velocity, and issue resolution across initiatives

Preferred Qualifications

Experience using AI tools to streamline internal workflows, generate documentation, or increase planning velocity

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training