Marketing Program Manager

Summary

Join Tucows as a Marketing Program Manager and manage various marketing initiatives, including acquisition campaigns, account-based marketing, and go-to-market programs. You will collaborate with marketing team members and peers across the business to drive new business through data-driven strategies focused on customer acquisition, activation, and retention. This hands-on role requires developing strategies, conducting market research, producing campaigns, managing budgets, analyzing performance, and ensuring alignment with OKRs. Proficiency in HubSpot, Asana, Google Analytics, and the Google productivity suite is necessary. This is a completely remote opportunity within the Greater Toronto Area with occasional onsite meetings. The role demands a deep understanding of digital marketing principles and the ability to analyze market trends, business data, and customer behavior to identify growth opportunities.

Requirements

• Minimum of 7 years of program management, or related function like growth marketing, in either an agency or B2B technology company
• Minimum 5 years of acquisition planning and go-to-market experience
• Excellent analytical skills that drive insights and performance marketing
• Familiarity with agile marketing and running in two-week sprints
• Excellent communication skills and the ability to manage stakeholder expectations
• Familiarity with ChatGPT or other AI tools for creating program calendars
• Ability to lead through influence and work collaboratively in a fast-paced environment

Responsibilities

• Driving new business through data-driven strategies focused on customer acquisition, activation, and retention
• Producing customer nurture programs that generate upsell and cross sell opportunities within our customer base
• Managing the research, planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
• Producing reports and tracking performance against goals and budget
• Liaising with product teams on go-to-market strategies and execution
• Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
• Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts
• Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders

Preferred Qualifications

Experience with HubSpot, including content management and marketing automation, would be an asset

Benefits

• The base salary range for this position is $87,100 - $92,000 CAD for Canadian residents
• Other countries will differ
• Range may vary on a number of factors including, but not limited to: location, experience and qualifications
• Tucows believes in a total rewards offering that includes fair compensation and generous benefits