Marketing Programs Specialist

Summary

Join Blend, a dynamic and growing B2B software company, as a Remote Marketing Programs Specialist. You will play a key role in planning, executing, and optimizing various marketing programs, with a focus on events (virtual and in-person) and demand generation. This role requires strong project management and communication skills, the ability to handle multiple projects simultaneously, and a collaborative approach to working across marketing and sales. You will also travel to major cities to support events and sales teams as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-5 years of experience in a marketing support role, including internships or project-based work
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong organizational skills and meticulous attention to detail
• Excellent written and verbal communication skills
• Ability to perform using tools in the Google Workspace (Docs, Sheets, Slides)

Responsibilities

• Assist in the planning, promotion, and execution of webinars, virtual events, conferences, and trade shows. This includes managing event logistics, vendor communication, attendee registration, material preparation, and post-event follow-ups
• Perform tasks related to campaign setup and project management, including purchase order creation, contract execution, budget tracking, vendor onboarding, and payment processing
• Assist in creating and managing event-related campaigns in Hubspot and Salesforce, ensuring timely lead uploads and accurate data management
• Collaborate with Sales Leaders and Account Executives to track engagement with marketing programs, optimize outreach strategies, and contribute to pipeline acceleration
• Track event-related expenses and assist in managing the overall marketing budget
• Proactively work with external vendors to ensure timely and high-quality execution of marketing activities

Preferred Qualifications

• Experience with project management solutions like Asana is a plus
• Highly organized with a strong ability to prioritize and manage multiple tasks effectively
• Self-motivated with a strong sense of initiative and the ability to work independently in a remote setting. At the same time, you are collaborative and enjoy working as part of a team
• Strong problem-solving skills and a proactive approach to challenges
• Excellent communication and interpersonal skills
• Must be able to travel to support conferences as needed
• Comfortable learning and utilizing new marketing technologies and tools
• A proactive interest in leveraging technology to enhance efficiency (e.g., for communication, content brainstorming, design support)

Benefits

• Meaningful equity
• 401(k) plan with employer matching contribution
• Comprehensive health benefits
• 8 weeks of paid parental, medical and pregnancy leaves
• Generous vacation policy
• Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more