Marketing Programs Success Manager

Summary

Join PathFactory as a Marketing Programs Success Manager and partner with B2B marketing customers to drive measurable outcomes using the PathFactory platform. This role involves working with Enterprise and Commercial accounts, collaborating with Marketing, Sales, and Customer Experience stakeholders to ensure adoption, success plan execution, and value realization. You will translate business objectives into tailored strategies and work cross-functionally to deliver insights, enablement, and program success. Responsibilities include partnering with B2B marketers to translate demand generation and ABM strategies into successful PathFactory programs, driving value realization by aligning product use with campaign goals, and delivering tailored success plans. You will also guide customers through best practices and engage across Marketing functions to influence strategy and execution. The ideal candidate will have 3–5 years of experience in B2B marketing, proven experience using marketing technology platforms, and a strong understanding of campaign performance metrics.

Requirements

• 3–5 years in B2B marketing, ideally in demand generation, ABM, or lifecycle marketing roles
• Proven experience using marketing technology platforms (e.g., MAPs, ABM tools, CRMs, content experience platforms) to launch and optimize programs
• Strong understanding of campaign performance metrics, buyer journeys, and personalization strategies
• History of translating marketing goals into tech-enabled programs that drove measurable impact
• Comfortable working with cross-functional teams and executive stakeholders

Responsibilities

• Partner with B2B marketers to translate demand generation and ABM strategies into successful PathFactory programs
• Drive value realization by aligning product use with campaign goals, buyer journeys, and content strategy
• Deliver tailored success plans, coaching, and recommendations to increase adoption and drive business outcomes
• Guide customers through instance hygiene, content activation, and experience creation best practices
• Engage across Marketing functions — including Demand Gen, ABM, Content, Marketing Ops, and Customer Marketing — to influence strategy and execution
• Use platform insights to deliver data-backed recommendations and proactively flag risks or opportunities
• Partner with Account Directors on renewal and expansion planning
• Serve as a voice of the customer, collaborating with Product, Marketing, and Support to share feedback and improve customer outcomes

Preferred Qualifications

Prior experience in SaaS customer success, consulting, or customer marketing

Benefits

• 4 weeks of paid vacation, accrued throughout the year, to promote a healthy work- life balance
• Generous medical, dental, and vision coverage, along with the option to participate in the company GRSP through WealthSimple
• 2 paid Volunteer Time Off (VTO) days per year to support causes that matter to you
• Celebrate achievements, recognize peers, and earn rewards through Props, our employee recognition program
• Expand your expertise with “DevTalks”, featuring insights from global thought leaders