Marketing Project Manager

Summary

Join Blend, a premier AI services provider, as a Marketing Project Manager to support the growth of a Fortune 100 financial services client's Debit Card Marketing Program. This 12-month remote consulting project (with potential extension) requires managing all work streams for marketing initiatives, focusing on early activation and acquisition campaigns across digital channels. You will collaborate with internal and external stakeholders, lead the project lifecycle, develop activation strategies, and utilize marketing performance data for optimization. The role demands extensive experience in marketing project management, specifically within debit/credit card marketing, and proven success in managing digital campaigns. Blend offers competitive benefits for full-time consultants, including health, vision, dental, 401k, life insurance, and more.

Requirements

• Minimum of 10 years of experience in marketing project management with a strong background in debit/credit card marketing
• Proven experience managing email and social media marketing campaigns
• Familiarity with marketing technology platforms and processes, including data transfer and aggregation
• Demonstrated ability to manage multiple stakeholders and anticipate project risks
• Strong intuition and analytical skills to foresee and address challenges before they arise
• Excellent communication and collaboration skills to work across various teams and levels

Responsibilities

• Manage all work streams related to the Debit Card Marketing Program
• Collaborate with internal stakeholders to anticipate potential roadblocks and proactively address risks
• Lead the end-to-end project lifecycle from initiation through execution, ensuring timely and high-quality delivery
• Support early-month-on-book initiatives by developing activation strategies for new cardholders and creating targeted promotions
• Lead acquisition efforts to convert rewards members to active card users
• Work closely with cross-functional teams, including marketing technology, data, and client markets, to ensure seamless execution of campaigns
• Facilitate vendor onboarding and work with tech teams to stand up new vendors as needed
• Ensure all campaigns are effectively executed across digital marketing channels, including email and social media
• Collaborate with marketing tech teams to optimize digital performance
• Understand and manage proprietary marketing platforms
• Oversee data sharing, creative setup, measurement, data transfer, and aggregation
• Utilize marketing performance data to measure success and recommend optimizations

Preferred Qualifications

West Coast location

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401K plan
• Life insurance
• Pretax Commuter Benefits
• Medical insurance
• PTO
• Commuter benefits
• Spending accounts
• Disability coverage
• EAPs