Marketing Project Manager

Summary

Join our team as a results-oriented Marketing Project Manager to lead key customer acquisition initiatives. This 100% remote role focuses on driving success in SEO, SEA, and other digital marketing strategies. You will develop and oversee project plans, collaborate with cross-functional teams, and manage workflows. The ideal candidate possesses a strong project management background, marketing analytics passion, and effective cross-team collaboration skills. You will be responsible for performance analysis and reporting, using tools like Google Analytics and Mixpanel. This position requires a Bachelor's degree and 3-5 years of relevant experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of experience in marketing project management, with a focus on SEO and SEA initiatives
• Strong understanding of digital marketing concepts, including search engine algorithms, keyword strategies, and paid search techniques
• Proficiency with project management tools (e.g., Jira, Trello) and marketing platforms (e.g., Google Ads, Google Analytics, Ahrefs)
• Excellent organizational, communication, and leadership skills
• Technical proficiency to work effectively with engineering teams (e.g., familiarity with HTML, CMS, and website architecture)
• Analytical mindset with the ability to interpret data and drive data-informed decisions
• Problem-solving skills and the ability to manage multiple projects simultaneously in a fast-paced environment

Responsibilities

• Develop and oversee project plans for SEO, SEA, and other customer acquisition campaigns, ensuring alignment with business goals and deadlines
• Coordinate with marketing and engineering teams to define project scope, deliverables, timelines, and budgets
• Manage workflows, assign tasks, and track progress
• Collaborate with the marketing team to plan and execute SEO strategies, including keyword research, content optimization, and technical SEO improvements
• Work with engineering to implement website and platform enhancements that improve search engine rankings and site performance
• Drive SEA campaigns, including paid search strategies, ad copy creation, and performance analysis
• Act as the primary liaison between marketing and engineering teams, ensuring seamless communication and alignment of priorities
• Partner with content creators, designers, and developers to deliver optimized and engaging marketing materials
• Provide clear documentation and reporting on technical requirements, marketing analytics, and campaign outcomes
• Monitor and analyze the performance of SEO and SEA campaigns using analytics tools such as Google Analytics, Mixpanel and similar platforms
• Generate actionable insights and recommendations to optimize campaign performance and ROI
• Prepare detailed reports for stakeholders, highlighting key metrics and project achievements

Benefits

This is a 100% remote/work-from-home role