Marketing Research Manager

Summary

Join Jumio as a proactive and detail-oriented Team Leader to manage the B2B marketing research function and contribute to pipeline generation. This role blends people leadership with hands-on execution, overseeing two marketing research specialists. Responsibilities include researching prospective buyers, crafting outbound email campaigns, and supporting broader marketing initiatives. You will lead the development of high-quality contact lists, review research outputs for actionable insights, and collaborate with sales and marketing teams. The ideal candidate will create and manage personalized email campaigns, improve research processes, and assist with marketing operations tasks. Success in this role requires strong B2B prospecting skills, excellent writing abilities, and experience with email marketing and pipeline-building tactics.

Requirements

• 5+ years of marketing or research experience, with at least 1-2 years in a supervisory or team lead capacity
• Strong B2B prospecting skills, with hands-on experience researching and developing high-quality contact lists using data and research tools
• Strong writing skills, particularly in crafting persuasive, targeted email content
• Experience with audience segmentation, email marketing strategy, and pipeline-building tactics
• Familiarity with marketing operations functions such as lead management, data hygiene, and email tracking
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines
• Collaborative mindset and comfort working with cross-functional teams

Responsibilities

• Lead and support two marketing research specialists, providing daily oversight, coaching, and professional development to ensure alignment with team goals
• Lead the research and development of high-quality contact lists of prospective buyers using firmographic data, buyer intent signals, and industry segmentation. Ensure lists are accurate, relevant, and aligned to strategic sell-in opportunities
• Review research outputs to ensure they deliver actionable insights that directly support sales, marketing, and product decision-making
• Collaborate with sales and marketing to identify priority segments and develop targeted prospecting lists that feed outbound efforts
• Create and manage personalized, insight-driven outbound email campaigns designed to engage key decision-makers and drive pipeline growth
• Partner closely with product marketing, demand generation, and strategy teams to align research priorities with business objectives
• Identify opportunities to improve research processes, tools, and team efficiency
• Assist with marketing operations tasks such as maintaining database quality, data hygiene importing leads, tracking email performance metrics
• Streamline research workflows, manage project timelines, and identify opportunities to improve research processes, recommend tools or platforms to improve efficiency and impact
• Pitch in on ad-hoc marketing tasks as needed—such as RFP responses, content research, performance reporting—to support wider team objectives and campaigns

Preferred Qualifications

• Experience with outreach and CRM platforms (e.g., HubSpot, Salesloft, Outreach, Salesforce, Pardot)
• Familiarity with research tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, or similar
• Experience with email automation, A/B testing, and marketing analytics