Marketing Specialist

Summary

Join Anagram's marketing team as a Marketing Specialist and own direct marketing communication, driving customers through the sales funnel. You will develop and execute email and automated marketing campaigns, build nurture campaigns, and deeply understand customer needs. This role requires cross-departmental collaboration to ensure customer success with Anagram's products and programs. The ideal candidate thrives in a fast-paced, collaborative environment and has experience in customer marketing, marketing automation, and advertising platforms. Anagram offers competitive compensation, benefits, and a remote-first work environment.

Requirements

• 1+ year of relevant experience in customer marketing and/or demand generation
• 1+ year of experience with marketing automation (bonus for HubSpot experience)
• 1+ year of experience with advertising platforms (Google, Facebook, Linkedin, etc.)
• Basic copywriting skills to craft email and ad messaging (bonus for creative experience)
• Comfort with performance-based marketing and metrics-based campaign analysis
• Ability to work cross-functionally, specifically with Sales
• Results-driven, proactive, and takes a hands-on approach in campaign management to achieve key goals

Responsibilities

• Develop and execute email and other automated lifecycle marketing campaigns to generate incremental revenue by guiding customer adoption and utilization
• Build nurture campaigns for customers within our marketing automation system and in-app tools through intelligent segmentation, optimization, and experimentation
• Develop a strong understanding of our customers, their goals, and how to reach them
• Coordinate the messaging strategy through the entire customer lifecycle
• Ensure strong customer relationships to support cross-sell and up-sell of our products
• Work cross-departmentally to make sure product releases, newsletters, and updates to customers are communicated via email and other owned channels

Preferred Qualifications

• Experience working at a high-growth startup
• Thrives in a fast-paced, collaborative environment
• Takes initiative and is flexible

Benefits

• Industry-leading compensation including salary and equity ownership
• MacBook, monitor, and all the technologies you need to succeed
• Medical & Dental Insurance
• 401k
• Fast-paced startup environment
• Remote first company