Marketing Specialist

Summary

Join CannonDesign's Facility Optimization Solutions (FOS) as a Marketing Specialist, focusing on compelling written content. You will craft proposals and marketing materials to attract clients and expand our market reach. Collaborate with the marketing team to identify and pursue opportunities. Ideal candidates possess strong writing skills and experience, with familiarity in architecture/engineering/facility management a plus. The role involves developing content, conducting research, supporting project teams, and maintaining internal resources. This position offers a competitive benefits package, flexible work schedule, and opportunities for professional growth within a successful, growing team.

Requirements

• Possess a Bachelor’s degree in business, marketing, communications or a related field
• Have a minimum of 3 years of related work experience
• Be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation
• Possess strong time and project management skills
• Have the ability to work in a deadline-driven environment
• Possess strong proficiency with MS Suite and Adobe Suite

Responsibilities

• Develop written market-specific content, including narratives for proactive and reactive (RFP-driven) marketing pursuits and collateral
• Develop written copy for project approaches and scopes of work in coordination with the marketing and operations workgroups
• Provide client, market, and opportunity-based research
• Provide support for preparation of project interview teams
• Provide support for sales-to-service transition meetings
• Provide project meeting minutes during the onboarding process
• Engage with operations and software sales teams to understand market forces and client value propositions
• Engage with clients to understand their needs and challenges in order to build appropriate proposals for solutions
• Engage with sales and marketing teams to inform internal firm strategies
• Engage with CannonDesign BMBD team and marketing specialists
• Ensure best outcomes for top pursuits, including approach, staffing, subject-matter guidance, and content development
• Ensure overall quality of all marketing deliverables and communications and complete conformance with proposal and submittal requirements
• Ensure growth of the practice with written materials to promote, introduce, and implement new market-responsive service lines
• Maintain a growing proposal content library in our RFX software, Loopio
• Maintain in-house marketing analytics
• Maintain opportunity data and tasks in CRM platforms
• Participate in FOS Leadership strategic planning efforts
• May perform other duties as required

Preferred Qualifications

• Have related experience working in a marketing or communications role for a professional services firm
• Have related experience working in the Architecture, Engineering, and/or Construction industry
• Possess superior verbal, presentation, and graphic design skills
• Possess proficiency in InDesign
• Have familiarity with Deltek CRM Vision, Salesforce and Miro

Benefits

• Competitive benefits package, including a generous paid time off policy
• Flexible work schedules! We offer a hybrid model, so you can work from home and/or work from the office
• An inclusive work environment that encourages employees to demonstrate their strengths and passions in achieving personal and organizational goals
• Coaching with leadership that enables professional growth for future career pathing
• The opportunity to work for a growing team with proven success
• Full benefit package including medical, dental and vision coverage and flexible spending account options and voluntary insurances
• Paid time off, flex-time summer hours, remote work options and a 401k plan and employee perk programs