Performance Marketing Specialist

Summary

Join Wrike's in-house paid digital team as a Paid Ads Marketing Specialist. You will execute and optimize paid social and paid search campaigns to generate high-quality leads and maximize revenue. Responsibilities include creating and optimizing campaigns, monitoring and adjusting budgets, developing performance reports, and collaborating with cross-functional teams. The ideal candidate has 2+ years of experience in performance marketing, focusing on paid social and/or paid search campaigns, with B2B experience a plus. Strong analytical skills, creative thinking, and proficiency in Excel or BI analytics tools are essential. Wrike offers various benefits, including 25 days of holidays, sick leave compensation, cafeteria bonuses, private healthcare, meal vouchers, a pension plan, mobile tariffs, transportation coupon reimbursement, a Multisport card, and parental leave.

Requirements

• 2+ years of hands-on experience in performance marketing, focusing on paid social and/or paid search campaigns. Experience in a B2B company is a plus
• Creative thinker with a keen eye for detail and the ability to generate innovative testing ideas
• Proven expertise in audience building and/or keyword research, using advanced segmentation and targeting techniques to optimize campaign reach and effectiveness
• Ability to thrive in fast-paced digital marketing environments and adapt quickly to shifting priorities by continuously learning and improving skills
• Proficiency in Excel and/or BI analytics tools, or a willingness to learn them during onboarding
• Strong communication skills and the ability to manage relationships with key stakeholders

Responsibilities

• Create and optimize paid digital campaigns across paid social (Facebook, LinkedIn) and paid search (Google Ads, Bing Ads) channels, ensuring alignment with overall marketing strategies and business goals
• Regularly monitor and adjust budgets, targets and bids based on performance data to enhance user acquisition and ROI
• Develop comprehensive reports on campaign performance, providing data-driven insights on effectiveness, key metrics, and areas for improvement
• Collaborate cross-functionally with Design, Content, and Data Analyst teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to improve conversion rates

Benefits

• 25 days of holidays
• Sick leave compensation
• Cafeteria bonuses (Benefit plus)
• Private healthcare membership (Canadian Medical)
• Meal vouchers 220 CZK / working day
• Pension plan
• Mobile tariffs
• ���Lítačka” transportation annual coupon reimbursement
• Multisport card
• Parental leave