Marketing Specialist

Summary

Join FreshBooks' Base Revenue and Product Marketing team as a Marketing Specialist! This customer-centric role focuses on driving upsell tactics to existing customers through various marketing campaigns. You will collaborate on strategy, lead campaign execution, work with cross-functional teams, and analyze campaign performance to increase MRR. The position offers the opportunity to directly impact key KPIs and contribute to FreshBooks' growth. This role can be performed remotely with specific working hours. FreshBooks offers a supportive and flexible work environment.

Requirements

• 2+ years of experience within a marketing or go-to-market role
• Experience creating marketing campaigns, and owning programs from the brief phase to guiding the delivery teams (i.e. Creative Services, Marketing Operations, or Web) through to execution
• Strong marketing communication skills, with a level of comfortability and intuition to provide feedback to the Creative Services team on copy & design
• Experience developing email campaigns, including marketing drips, and ad hoc communications
• Detail-oriented, with the ability to get into the weeds and focus on small details
• Strong storytelling ability within presentations, marketing briefs, meetings and more
• Proven ability to work cross-functionally with a variety of teams, and guide teams towards a common goal
• Curiosity and drive to solve problems, supported by qualitative and quantitative analysis
• Familiarity working within platforms such as Looker and Google Suite (Slides & Sheets)

Responsibilities

• Collaborate with other Marketing Manager on strategy for base communications and programs, to drive an increase in MRR and add-on adoption
• Lead the execution of base communications, including a large revamp of our base email drip campaigns & strategy
• Work closely with Business Development to ensure tactics, value props, and messaging for our partner add-ons are impactful and drive partner MRR and add-on adoption
• Identify new opportunities and programs to drive MRR for the customer base
• Analyze campaign performance, create recommendations for future improvements, and action them
• Support cross-functional teams on initiatives that require speaking to the base, including price increases and other important communications

Benefits

• Comprehensive health and wellness benefits
• Retirement savings program or pension plan matched to your local office
• Stock options for every full-time employee
• Generous time off
• Parental leave and new parent support
• Annual healthy living credit
• Comprehensive medical and dental benefits
• Fertility and gender-affirming benefits dependent on your region
• Peer Recognition Program
• Employee Assistance Program
• Headphone credit
• Meaningful in-person gatherings to bring onsite and remote employees together
• Home office credit to set up your home office
• Comprehensive company onboarding
• Career development through continuous coaching, training, and learning on the job