Marketing Specialist

Summary

Join FreshBooks' Base Revenue and Product Marketing team as a Marketing Specialist! Collaborate with marketing managers to develop and execute base communication strategies, focusing on increasing MRR and add-on adoption. Lead the revamp of email drip campaigns and work closely with Business Development to optimize partner add-on messaging. Identify new revenue-generating opportunities, analyze campaign performance, and provide recommendations for improvement. This role requires strong marketing communication skills, experience in campaign creation, and cross-functional collaboration. The position can be performed remotely with a 9 AM to 5 PM EST/EDT schedule.

Requirements

• 2+ years of experience within a marketing or go-to-market role
• Experience creating marketing campaigns, and owning programs from the brief phase to guiding the delivery teams (i.e. Creative Services, Marketing Operations, or Web) through to execution
• Strong marketing communication skills, with a level of comfortability and intuition to provide feedback to the Creative Services team on copy & design
• Experience developing email campaigns, including marketing drips, and ad hoc communications
• Detail-oriented, with the ability to get into the weeds and focus on small details
• Strong storytelling ability within presentations, marketing briefs, meetings and more
• Proven ability to work cross-functionally with a variety of teams, and guide teams towards a common goal
• Curiosity and drive to solve problems, supported by qualitative and quantitative analysis
• Familiarity working within platforms such as Looker and Google Suite (Slides & Sheets)

Responsibilities

• Collaborate with other Marketing Manager on strategy for base communications and programs, to drive an increase in MRR and add-on adoption
• Lead the execution of base communications, including a large revamp of our base email drip campaigns & strategy
• Work closely with Business Development to ensure tactics, value props, and messaging for our partner add-ons are impactful and drive partner MRR and add-on adoption
• Identify new opportunities and programs to drive MRR for the customer base
• Analyze campaign performance, create recommendations for future improvements, and action them
• Support cross-functional teams on initiatives that require speaking to the base, including price increases and other important communications

Benefits

• Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster
• Working environments to help You thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental wellbeing
• Supportive peer group, mentors, and leaders . We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job
• Remote work