Marketing Specialist

Summary

Join GoFasti, a Talent-as-a-Service company, as a remote Marketing Specialist based in Latin America! You will develop and implement comprehensive marketing strategies, create engaging content, manage community engagement, and run targeted ad campaigns. This role requires 3+ years of experience as a marketing specialist with expertise in e-commerce, B2C strategies, and digital advertising. Fluency in English is essential, and a Bachelor's degree in a related field is preferred but not mandatory. The position offers a competitive salary ($900-$2000 USD per month) and is for an independent contractor with remote work flexibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not mandatory)
• 3+ years as a marketing specialist overall
• Experience leading e-commerce, B2C strategies, and digital advertising
• Build the go-to-market strategy
• Experience creating campaigns (using tools like Facebook Pixel, Tag Manager, etc.)
• Background with email marketing, social media ads, and community-building strategies (e.g., on WhatsApp)
• E-commerce Expertise: Proven track record of managing and executing successful e-commerce campaigns
• Experience driving customer acquisition and retention through digital platforms
• B2C Marketing: Strong understanding of consumer behavior and B2C marketing strategies
• Familiarity with creating and promoting offers that attract individual consumers
• Marketing Channels: Proficiency in managing paid campaigns across platforms like Facebook, Instagram, and Google Ads
• Experience with email marketing, retargeting, and content marketing to engage and convert consumers
• Familiarity with WhatsApp and other community-building tools

Responsibilities

• Develop and implement a comprehensive marketing strategy to promote the webinar and drive merchant participation
• Work closely with stakeholders to ensure alignment on goals and deliverables
• Create compelling case studies showcasing the benefits of using the app
• Develop engaging content for ads, email marketing campaigns, and promotional materials
• Build and manage a merchant-focused community, including WhatsApp groups, to foster engagement and long-term relationships
• Design and execute targeted ad campaigns to attract merchants to the webinar
• Plan and manage email marketing campaigns, ensuring high open and conversion rates
• Strategically promote the webinar across relevant channels to maximize attendance
• Collaborate with cross-functional teams to ensure a seamless webinar experience
• Monitor the effectiveness of marketing initiatives, analyzing key metrics, and providing regular reports
• Adjust strategies as needed to optimize results

Preferred Qualifications

• Certifications in Google Ads, Facebook Blueprint, or other digital marketing tools are a plus
• Industry Knowledge: Experience working with small businesses, local markets, or cashback and rewards apps

Benefits

• The Salary range offered for this position varies from (USD) $900 - $2,000 per month, depending on seniority and skillset
• This position includes a 3-month trial period, with the possibility of extension to a long-term
• This position is for an independent contractor, through a payroll platform
• The talent will work REMOTELY allocated at our client