HealthCare.com is hiring a
Marketing Specialist

Summary

Join us at Healthcare.com as we revolutionize the insurtech industry! We're seeking a Marketing Specialist to join our team, overseeing email, text messaging, and social marketing campaigns for agent recruitment. The ideal candidate will have a degree in marketing or similar, with 3-5 years of experience creating high-impact marketing campaigns.

Requirements

• Degree in marketing, advertising, communications or similar
• 3-5 years of proven experience creating high-impact, data-driven, unique marketing campaigns in the insurance recruitment field is strongly preferred but not required
• Prior database management experience, preferably in a similar role
• Familiarity with pertinent automation and performance evaluation software
• BlueShift and Salesforce platform knowledge is preferred

Responsibilities

• Conduct market research to better comprehend an agent's product needs
• Conceptualize marketing campaigns that speak directly to the pain points for existing and prospective agents and agency principals
• Ability to create well-written copy that is free from mistakes
• Collaborate with graphic designers to improve the appearance and layout of communications
• Maintain a database of agents who have opted to receive our correspondence
• Distribute emails and text messages through the use of automation software
• Create landing pages to drive traffic for recruitment
• Create a strategy for email journeys based on website interactions and implementation
• Express specific data needs to engineers helping to support marketing efforts
• Monitor and report on the results of each campaign

Benefits

• Opportunity to work from home
• Excellent work environment
• Medical, dental, and vision insurance
• Up to 15 days of paid time off
• 11 company observed holidays
• 8 weeks of paid parental leave
• 401k plan with company match
• Life insurance
• Professional growth opportunity