Remote Email Marketing Specialist

Summary

Join our client, a prominent provider of print and marketing services, as an experienced HubSpot Email Marketing Specialist. This role involves managing and optimizing email marketing efforts, creating campaigns, building automations, and utilizing HubSpot's tools to drive engagement and conversions.

Requirements

• Proven experience with HubSpot email campaigns and operations, including building and managing email sequences and automations
• Proficiency in building automations, funnels, and workflows within HubSpot
• Strong skills in creating engaging and effective email content
• Experience with A/B testing to optimize email performance
• Ability to build and design landing pages
• Excellent verbal and written communication skills in English

Responsibilities

• Create, manage, and optimize email campaigns and sequences using HubSpot
• Build and maintain automations, funnels, and workflows to streamline marketing efforts and improve efficiency
• Oversee and manage dashboards and reporting in HubSpot to track campaign performance and gather insights for continuous improvement
• Develop and maintain email lists based on target audience segmentation to enhance campaign effectiveness
• Create compelling and relevant email content that resonates with the target audience and supports marketing goals
• Conduct A/B testing to refine email content, subject lines, and campaign strategies for optimal performance
• Build and design landing pages to support HubSpot email campaigns and drive conversions