Marketing Specialist

Summary

Join Integrity Management Services, Inc. (IntegrityM), an award-winning firm, as a Marketing Specialist. This role involves developing and executing marketing campaigns, creating visually compelling content, and ensuring brand consistency. You will design marketing collateral, produce videos, manage brand identity, conduct market research, and collaborate with cross-functional teams. The position requires a Bachelor's degree in a related field, 2-3 years of experience, proficiency in graphic design software, and excellent communication skills. A strong portfolio showcasing design skills is essential. This is a full-time or part-time remote position.

Requirements

• Bachelor's degree in Marketing, Design, Communications, or a related field
• 2-3 years of experience as a Marketing Specialist or in a similar role, with a strong focus on creative design and video production
• Proficiency in graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, and others
• Solid understanding of design principles, typography, color theory, and layout techniques
• Demonstrated portfolio showcasing design skills and creativity
• Excellent verbal and written communication skills
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment
• Knowledge of current marketing trends, digital platforms, and best practices
• Ability to collaborate effectively with cross-functional teams and stakeholders

Responsibilities

• Design and develop marketing collateral, including website graphics, social media visuals, infographics, brochures, flyers, presentations, and advertisements
• Produce and edit video content for various platforms, including YouTube and LinkedIn, ensuring alignment with brand messaging and campaign objectives
• Create visually engaging content for digital platforms, such as websites, landing pages, digital newsletters, and social media channels
• Collaborate with the Marketing Director to conceptualize and execute compelling marketing campaigns across multiple channels, ensuring brand consistency and high visual impact
• Assist in the development and execution of A/B testing and optimization strategies to improve marketing effectiveness
• Maintain and enforce brand identity, style guidelines, and visual assets library
• Ensure a cohesive integration of visual and written content across all marketing materials
• Conduct market research to stay updated on industry trends, informing design decisions and campaign strategies
• Utilize analytics tools to monitor website and campaign performance and apply insights to refine marketing strategies
• Work closely with internal stakeholders, including business development and product teams, to ensure marketing materials align with brand guidelines and business objectives

Preferred Qualifications

• Experience with content management systems (e.g., WordPress), email marketing platforms (e.g., Mailchimp), and customer relationship management (CRM) systems
• Knowledge of SEO best practices and keyword research tools
• Familiarity with collaboration platforms (e.g., Microsoft Teams)