Marketing Specialist

Summary

Join Ganey Law Group, a boutique U.S. immigration law firm, as their new Marketing Specialist! This full-time, remote position focuses on building and executing marketing strategies to support business growth. You will conduct market research, manage a content calendar, create marketing materials, oversee video production, and analyze performance data. The ideal candidate possesses 5+ years of marketing experience, proven success in virtual environments, and excellent writing and communication skills. This role offers a competitive salary, paid time off, and the flexibility of working remotely from anywhere while adhering to European business hours. The firm values creative and analytical thinking, and a collaborative team environment.

Requirements

• 5 years of experience in a marketing specialist role, demonstrating a strong understanding of marketing principles and practices
• Proven experience working effectively in a virtual environment with international and US-based clients
• Experience planning and executing end-to-end marketing campaigns
• Excellent writing skills for professional content and email copy
• Hands-on experience with video (production, editing, posting)
• Familiarity with analytics, email platforms, CRMs
• Confident managing a content calendar and publishing tools
• Self-motivated, organized, and not afraid to get hands-on
• Ability to communicate with high-end clients in a polished, trustworthy, and friendly tone

Responsibilities

• Conduct market research and refine our marketing strategy
• Build and maintain a monthly marketing calendar
• Write, schedule, and optimize content across platforms
• Oversee video production (and help us figure out if video is even the right format)
• Track and analyze performance data to improve results
• Implement and manage marketing infrastructure and tools
• Collaborate with leadership to refine and execute on key initiatives
• Coordinate with contractors when needed
• Support lead generation and conversion efforts

Preferred Qualifications

• Background in customer service or hospitality
• Leadership experience (especially from sports teams!)
• Fluency in an additional language
• Experience living or working abroad

Benefits

• Salary : $3,500 per month*
• Full-time : Fully remote
• Paid Time Off : 20 days (including your local public holidays)
• Work from anywhere (just stick to European business hours)